Social Media Manager (DTC)

Zohorecruit; United States; Remote; USD 75,000 - 120,000; Full time

Benefits offered by this job

Permanent WFH setup

Job summary

Zohorecruit is seeking a Social Media Manager to lead and execute our DTC social media initiatives. You will shape scalable, performance-driven strategies to acquire customers, retain them, and grow our brand across Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.

You will lead a social team, collaborate with marketing peers, and optimize paid and organic efforts with a focus on measurable KPIs like engagement, traffic, leads, and revenue.

Qualifications

• 3+ years of leadership in social media management.
• Expertise across Instagram, Facebook, LinkedIn, TikTok, YouTube.
• Strong creative and strategic thinking with measurable growth.
• Ability to mentor and lead a team to hit ambitious goals.
• Capable of managing multiple projects with deadlines.

Responsibilities

• Lead development and execution of DTC social strategies aligned with acquisition, retention, and revenue goals.
• Coach and direct the social media team to ensure high-quality output.
• Oversee content planning, creation, scheduling, and publishing across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Manage and optimize paid and organic social campaigns with KPI tracking (engagement, CTR, conversions, ROAS).
• Maintain brand consistency, storytelling, and community engagement.
• Coordinate timely YouTube timestamps, WordPress content, and supporting assets.
• Stay ahead of trends, test new formats and platforms for reach and performance.
• Collaborate with DTC managers, creatives, and marketing peers on campaigns and launches.
• Drive accountability and workflow efficiency using Asana or similar tools.
• Lead team syncs, planning sessions, and cross-functional meetings.

Skills

Leadership

Social media strategy

Platform expertise

Creative thinking

Analytical skills

Mentorship

Project management

Communication

Problem solving

Paid & organic social

Job description

We are looking for a Social Media Manager to lead and oversee the strategy, growth, and execution of our Direct-to-Consumer (DTC) social media initiatives. This role is responsible for building scalable, performance-driven social strategies that support customer acquisition, retention, and brand growth. The Social Media Manager will lead the social team, ensure alignment with DTC business goals, and drive measurable results such as increased traffic, leads, subscribers, engagement, and revenue across multiple platforms.

This role serves as the leader for DTC social marketing efforts, combining creative direction with analytical decision-making while fostering innovation, accountability, and excellence within the team.

Key Responsibilities

• Lead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals.
  
• Provide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output.
  
• Oversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
  
• Manage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS.
  
• Ensure brand consistency, strong storytelling, and high-quality community engagement across all social channels.
  
• Coordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets.
  
• Stay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance.
  
• Collaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches.
  
• Drive accountability and workflow efficiency using Asana or other project management tools.
  
• Lead team syncs, strategic planning sessions, and cross-functional meetings as needed.
  

Requirements

• 3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment.
  
• Expertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
  
• Strong creative and strategic thinking skills with a track record of delivering measurable growth.
  
• Demonstrated ability to manage, mentor, and lead a team to achieve ambitious goals.
  
• Skilled in balancing multiple projects and deadlines while maintaining quality.
  
• Excellent communication, problem-solving, and organizational skills.
  
• Solid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes.
  
• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement