DTC Social Growth Strategist

L2 Brands, Inc; Hanover (York County); Hybrid; USD 55,000 - 75,000; Full time

Job summary

L2 Brands, Inc, based in Hanover, PA, is seeking a Social Media & DTC Marketing Specialist to own organic social across Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn. You’ll plan the content calendar, shoot and edit short form video, grow communities, and connect posts to traffic and sales for L2Brands.com and branded sites.

This onsite role partners with marketing, merchandising and art to turn product launches into scroll-stopping campaigns, tracks KPIs, and translates data from

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 1 to 3 years of experience in marketing or social media.
• Portfolio showing brand social accounts management with short form video.

Responsibilities

• Own the social content calendar across platforms, keeping publishing consistent and on-brand.
• Plan, shoot, and edit short form video content for Reels, TikTok, and Shorts.
• Grow and nurture social communities, increasing followers and engagement.
• Tell brand story through original and user-generated content.
• Coordinate content with brand collaborators and takeovers.
• Track KPIs and report using dashboards.
• Link content to DTC sales across L2 Brands sites and social commerce.
• Collaborate with merchandising and art on product launch campaigns.
• Produce monthly/biweekly reports from social, GA, and Shopify.

Skills

Social media strategy

Content creation

Video editing

Analytics

Cross-platform

DTC marketing

Education

Bachelor's degree in marketing, communications, or related field

Tools

CapCut

Adobe Premiere

Photoshop

Canva

Job description

L2 Brands, Inc, based in Hanover, PA, is seeking a Social Media & DTC Marketing Specialist to own organic social across Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn. You’ll plan the content calendar, shoot and edit short form video, grow communities, and connect posts to traffic and sales for L2Brands.com and branded sites.

This onsite role partners with marketing, merchandising and art to turn product launches into scroll-stopping campaigns, tracks KPIs, and translates data from