Remote Senior Product Marketing Manager - Construction SaaS

Procore Technologies; Austin (TX); Hybrid; USD 130,000 - 178,000; Full time

Job summary

Procore Technologies is seeking a Senior Product Marketing Manager to own the positioning strategy for a defined segment of the general contractor market. You will work alongside Product Management and Design, grounding decisions in market evidence and live deals.

This role requires building a portfolio of segment artifacts across the revenue lifecycle and engaging with customers weekly. Based in Austin, TX with remote candidates considered, you will report to the Director of Product Marketing

Qualifications

• Bachelor's degree or equivalent experience.
• 4+ years of product marketing or equivalent experience in enterprise SaaS, or comparable experience in the construction industry.
• Evidence of owning positioning strategy rather than executing it, including a change you made and the in-market result you measured.
• Fluency handling objections against Autodesk, Trimble ProjectSight, and the point solutions that show up in your segment, and a habit of building competitive knowledge from live deals.
• Repeatable AI workflows you've built and can demonstrate, along with a clear account of how you catch and kill AI-generated errors before they ship.
• Excellent listening and communication skills; product marketing is equally about inquiring as it is advocating

Responsibilities

• Own the business metric for an assigned segment of the general contractor market, and report on it proactively
• Own the positioning strategy for your market, and measure field adoption, message reception in calls, and win rate against competitors
• Run the go-to-market side of betas and Tier 1 and Tier 2 launches in your segment, thinking backward from how general contractors will hear and buy the thing while it's still being built
• Keep a complete, current artifact portfolio for [segment] across the full revenue lifecycle, covering what sellers and SEs need to win new business and what customers, AMs, and CSEs need to retain and expand it
• Participate in 10+ customer engagements a week with general contractors, and surface market signal that changes at least one roadmap or positioning conversation a quarter
• Build repeatable AI workflows for your segment across call mining, competitive monitoring, and content generation, and hold the quality bar on everything they produce

Skills

Product marketing

Enterprise SaaS

Market research

Competitive analysis

Customer engagements

Education

Bachelor's degree or equivalent experience

Job description

Procore Technologies is seeking a Senior Product Marketing Manager to own the positioning strategy for a defined segment of the general contractor market. You will work alongside Product Management and Design, grounding decisions in market evidence and live deals.

This role requires building a portfolio of segment artifacts across the revenue lifecycle and engaging with customers weekly. Based in Austin, TX with remote candidates considered, you will report to the Director of Product Marketing