Senior Product Marketing Manager

Procore Technologies; United States; Hybrid; USD 130.000 - 178.000; Vollzeit

Zusammenfassung

Procore Technologies is seeking a Senior Product Marketing Manager to own the positioning strategy for a defined segment of the general contractor market. The role sits in the product organization as a peer to Product Management and Design, with a focus on market evidence influencing roadmap and packaging decisions.

Based in Austin, TX with remote candidates considered, you will run GTM for betas and launches, maintain artifacts across the revenue lifecycle, and engage with customers frequently

Qualifikationen

• Bachelor's degree or equivalent experience.
• 4+ years in enterprise SaaS product marketing or construction industry.
• Evidence of owning positioning strategy with measurable impact.
• Competitive knowledge of Autodesk, Trimble ProjectSight, and related solutions.
• Experience building repeatable AI workflows and catching AI-generated errors.

Aufgaben

• Own the business metric for an assigned segment and report on it.
• Own the positioning strategy and measure adoption and win rate.
• Lead go-to-market for beta and launches in your segment.
• Maintain a complete artifact portfolio across the revenue lifecycle.
• Participate in 10+ customer engagements weekly with general contractors.
• Build repeatable AI workflows for your segment and ensure quality.

Kenntnisse

Listening skills

Communication

Competitive analysis

AI workflows

Customer engagements

Ausbildung

Bachelor's degree or equivalent experience

Jobbeschreibung

We're looking for a Senior Product Marketing Manager to own the positioning strategy for a defined segment of the general contractor market. At Procore, Product Marketing sits inside the product organization as a full peer to Product Management and Design, and Product Marketing is expected to bring market evidence to influence what gets built. To be successful in this role, you bring a point of view before anyone asks for one, your content shows up in live deals, and you can point to a roadmap, positioning, or packaging decision that changed because of your win/loss work.

The construction vertical is ripe for technological innovation. Construction impacts the lives of nearly everyone in the world, and yet it's one of the least digitized industries. Procore is leading the market with our SaaS construction platform. We build for real people with real experiences, empowering Groundbreakers to develop and transform the communities we all live in.

This position reports into the Director of Product Marketing, General Contractors, and will be based in our Austin, TX office, with remote candidates considered. We're looking for someone to join us immediately.

What you'll do

• Own the business metric for an assigned segment of the general contractor market, and report on it proactively
• Own the positioning strategy for your market, and measure field adoption, message reception in calls, and win rate against competitors
• Run the go-to-market side of betas and Tier 1 and Tier 2 launches in your segment, thinking backward from how general contractors will hear and buy the thing while it's still being built
• Keep a complete, current artifact portfolio for [segment] across the full revenue lifecycle, covering what sellers and SEs need to win new business and what customers, AMs, and CSEs need to retain and expand it
• Participate in 10+ customer engagements a week with general contractors, and surface market signal that changes at least one roadmap or positioning conversation a quarter
• Build repeatable AI workflows for your segment across call mining, competitive monitoring, and content generation, and hold the quality bar on everything they produce

What we're looking for

• Bachelor's degree or equivalent experience
• 4+ years of product marketing or equivalent experience in enterprise SaaS, or comparable experience in the construction industry, with direct experience marketing to general contractors strongly preferred
• Evidence of owning positioning strategy rather than executing it, including a change you made and the in-market result you measured
• Fluency handling objections against Autodesk, Trimble ProjectSight, and the point solutions that show up in your segment, and a habit of building competitive knowledge from live deals
• Repeatable AI workflows you've built and can demonstrate, along with a clear account of how you catch and kill AI-generated errors before they ship
• Excellent listening and communication skills; product marketing is equally about inquiring as it is advocating

Additional Information

Base Pay Range:

129,600.00 - 178,200.00 USD Annual

This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.