Senior PMM: General Contractors (Remote)

Procore Technologies, Inc.; Austin (TX); Hybrid; USD 130,000 - 178,000; Full time

Job summary

Procore Technologies, Inc. in Austin, TX seeks a Senior Product Marketing Manager to own the positioning for a defined segment of general contractors. You will partner with Product Management and Design, bringing market evidence to influence roadmaps and packaging decisions based on win/loss insights.

This role leads GTM for beta programs and major launches, maintains revenue lifecycle artifacts, and drives field adoption and competitive messaging with a data-driven approach.

Qualifications

• Bachelor's degree or equivalent experience required.
• 4+ years of product marketing or equivalent in enterprise SaaS or construction industry preferred.
• Evidence of owning positioning strategy and measured impact.

Responsibilities

• Own the positioning strategy for your market and measure adoption and win rate.
• Lead GTM for betas and launches in your segment, considering how contractors hear and buy the product.
• Maintain complete artifact portfolio across the revenue lifecycle for segment customers and sellers.

Skills

Product marketing

Enterprise SaaS

Communication

Competitive analysis

Education

Bachelor's degree or equivalent experience

Tools

AI workflows

Job description

Procore Technologies, Inc. in Austin, TX seeks a Senior Product Marketing Manager to own the positioning for a defined segment of general contractors. You will partner with Product Management and Design, bringing market evidence to influence roadmaps and packaging decisions based on win/loss insights.

This role leads GTM for beta programs and major launches, maintains revenue lifecycle artifacts, and drives field adoption and competitive messaging with a data-driven approach.