Remote Senior Product Marketing Lead - Strategy & Growth

RethinkFirst; Bristol (RI); A distancia; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business, translating insights into positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities and standards for high-quality work while driving market strategy, ICPs, and

Formación

• 8+ years of product marketing or related experience in B2B SaaS.
• 3+ years of people management experience.
• Ability to translate customer, market, and product insights into clear positioning and go-to-market plans.
• Strong writing, storytelling, and executive communication skills.

Responsabilidades

• Own product marketing strategy and execution for designated lines of business.
• Define market and commercial strategy and pricing.
• Develop ICPs, segmentation, competitive intelligence, and TAM/SAM/SOM analysis.
• Equip Sales with compelling narratives, tools, and training.
• Track adoption and commercial performance and adjust strategies accordingly.

Conocimientos

Product marketing strategy

Team leadership

Go-to-market planning

Pricing & packaging

Market research

Sales enablement

Cross-functional collaboration

Analytical mindset

Descripción del empleo

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business, translating insights into positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities and standards for high-quality work while driving market strategy, ICPs, and