Remote Senior Product Marketing Leader

RethinkFirst; Virginia; Remote; USD 140,000 - 190,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Qualifications

• 8+ years in product marketing or related roles.
• 3+ years of people management experience.
• Experience in B2B SaaS or complex solutions is a plus.
• Strong writing, storytelling, and executive communication skills.

Responsibilities

• Lead and develop a team while owning product marketing for designated lines of business.
• Define market and commercial strategy; drive pricing and packaging.
• Develop customer insights, segmentation, and competitive intelligence to inform go-to-market.
• Own TAM/SAM/SOM analysis and translate insights into strategic recommendations for growth.
• Equip Sales and Customer Success with compelling narratives, tools, and training.

Skills

Product marketing

Go-to-market strategy

Pricing & packaging

Market research

Segmentation

Competitive intelligence

Customer advocacy programs

Sales enablement

Executive communication

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.