Remote Senior Product Marketing Leader

RethinkFirst; Pennsylvania; Remote; USD 120,000 - 190,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, packaging, go-to-market strategies, and growth recommendations with cross-functional partners.

Lead and develop a team of product marketers, set priorities, and guide execution.

Qualifications

• 8+ years in product marketing, GTM for B2B SaaS or similar environments.
• 3+ years of people management.
• Experience pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience building customer advocacy programs with testimonials and case studies.

Responsibilities

• Own product marketing strategy and execution for designated lines from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy; map ICPs, segmentation, and competitive landscape.
• Turn insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Equip Sales and Customer Success with narratives, tools, and competitive guidance to win, retain, and expand customers.
• Track adoption and commercial performance (pipeline influence, conversion, win rate, retention, expansion, price realization) and adjust strategies accordingly.
• Communicate priorities and risks clearly to executives and cross-functional partners.

Skills

Product marketing

Leadership

Go-to-market

Pricing strategy

Market research

Segmentation

Competitive intelligence

Executive communication

Storytelling

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, packaging, go-to-market strategies, and growth recommendations with cross-functional partners.

Lead and develop a team of product marketers, set priorities, and guide execution.