Remote Senior Product Marketing Lead, Growth & Strategy

RethinkFirst; Butlerville (IN); Remote; USD 125,000 - 165,000; Full time

Job summary

RethinkFirst in the United States is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into clear positioning, pricing, packaging, go-to-market strategies, and growth recommendations in partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead and develop a team, set clear priorities, own pricing and packaging strategy,

Qualifications

• 8+ years in product marketing, GTM strategy, or similar in B2B SaaS or complex solutions.
• Hands-on pricing, packaging, and market analysis experience.
• Experience leading teams and influencing cross-functional partners.
• Strong writing, storytelling, and executive communication skills.

Responsibilities

• Own product marketing strategy and execution for designated lines of business.
• Define Market and Commercial Strategy.
• Develop customer insights, competitive intelligence, and market dynamics.
• Own segmentation, ICPs, and TAM/SAM/SOM analysis.
• Translate insights into investment and growth recommendations.
• Own pricing and packaging strategy in partnership with stakeholders.
• Equip Sales with narratives, tools, and training.
• Identify advocates and translate case studies into proof points.
• Track adoption, pipeline influence, win rate, and retention.
• Communicate priorities and risks to executives and partners.

Skills

Product marketing

Go-to-market

Leadership

Pricing

Market research

Strategy

Customer storytelling

Job description

RethinkFirst in the United States is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into clear positioning, pricing, packaging, go-to-market strategies, and growth recommendations in partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead and develop a team, set clear priorities, own pricing and packaging strategy,