Remote Senior Product Marketing Leader – Growth & Strategy

Rethink-First; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic Manager, Product Marketing to own product marketing for key lines of business and to lead a growing team. You will translate customer, market, and product insights into positioning, pricing, packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead a team, own the marketing strategy from market assessment through launch, and collaborate with leaders to shape

Qualifications

• 8+ years in product marketing or GTM strategy in B2B SaaS or similar.
• 3+ years of people management and team leadership.
• Experience turning market insights into adoption and growth.
• Hands-on pricing, segmentation, TAM/SAM/SOM, and product launches.

Responsibilities

• Lead a team of product marketers and set priorities and quality standards.
• Own product marketing strategy for designated lines from market research to launch.
• Partner with Product, Sales, and Finance to shape roadmaps and growth plans.
• Develop segmentation, ICPs, and competitive intel to guide investments.
• Lead go-to-market and pricing decisions for new products and updates.
• Equip Sales with narratives, tools, and training to win and expand.

Skills

Team Leadership

Product Marketing

Go-to-Market Strategy

Pricing & Packaging

Market Research

Competitive Intelligence

Stakeholder Collaboration

Customer Insights

Storytelling & Communication

Job description

RethinkFirst is seeking a strategic Manager, Product Marketing to own product marketing for key lines of business and to lead a growing team. You will translate customer, market, and product insights into positioning, pricing, packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead a team, own the marketing strategy from market assessment through launch, and collaborate with leaders to shape