Remote Senior Product Marketing Lead

RethinkFirst; East Windsor Hill (CT); Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. This role translates customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market plans in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

You will coach a team, set high standards, drive market assessments from launch through adoption and growth, and shape segmentation, ICPs,

Qualifications

• 8+ years in product marketing, GTM, or related areas in B2B SaaS.
• 3+ years leading and developing teams.
• Experience with pricing, segmentation, TAM/SAM/SOM analysis.
• Proven ability to translate insights into go-to-market plans.

Responsibilities

• Directly own product marketing strategy and execution for designated lines of business.
• Develop market, pricing, packaging, and GTM strategies with cross-functional partners.
• Equip sales with narratives, tools, and training to win and expand customers.
• Track adoption and performance metrics and adjust strategies accordingly.

Skills

Product marketing leadership

Go-to-market strategy

Pricing & packaging

Market research & segmentation

Customer story & testimonials

Cross-functional collaboration

Executive communication

People management

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. This role translates customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market plans in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

You will coach a team, set high standards, drive market assessments from launch through adoption and growth, and shape segmentation, ICPs,