Remote Senior Product Marketing Leader

RethinkFirst; Salem (NH); Remote; USD 120,000 - 170,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities and

Qualifications

• 8+ years of product marketing, GTM strategy, or related experience in B2B SaaS or complex solutions.

Responsibilities

• Lead and develop a team of product marketers.
• Own product marketing strategy and execution for lines of business from market assessment to launch and growth.
• Define market strategy, segmentation, ICPs, and TAM/SAM/SOM analysis.
• Equip sales and CS with narratives, tools, and training.
• Track adoption and performance metrics and adjust plans accordingly.
• Partner with Sales, Product, Finance, and Marketing to align pricing, packaging, and go-to-market.

Skills

Product marketing

Go-to-market

Pricing and packaging

Market research

Competitive intelligence

Segmentation

Customer advocacy

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities and