Remote Senior Product Marketing Lead, Competitive Intelligence

Motive; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Motive is seeking a senior competitive intelligence leader to set the strategy and priorities for its CI program, aligning with our go-to-market goals. You will build and run competitive sales plays with Sales, Demand Gen, and other GTM teams to activate them, and own all competitive content including battle cards, objections, and customer-facing materials.

You will lead CI programs that drive win-rate improvements, influence cross-functional partners, and present findings to senior leadership,

Qualifications

• 8+ years in product marketing, competitive intelligence, or a related go-to-market role.
• 3+ years leading competitive intelligence programs in B2B technology or SaaS.

Responsibilities

• Set the strategy and priorities for Motive's competitive intelligence program in alignment with go-to-market goals.
• Build and run competitive sales plays with Sales, Demand Gen, and other GTM teams to activate them.
• Own competitive content, including battle cards, objection handling, competitive comparisons, and customer-facing materials.

Skills

Analytical skills

AI for research

Influence cross-functional partners

Present to senior leadership

Job description

Motive is seeking a senior competitive intelligence leader to set the strategy and priorities for its CI program, aligning with our go-to-market goals. You will build and run competitive sales plays with Sales, Demand Gen, and other GTM teams to activate them, and own all competitive content including battle cards, objections, and customer-facing materials.

You will lead CI programs that drive win-rate improvements, influence cross-functional partners, and present findings to senior leadership,