Remote Product Marketing Lead: Competitive Intelligence

Motive; United States; Remote; USD 149,000 - 205,000; Full time

Benefits offered by this job

Health benefits

401k

Job summary

Motive is seeking a Product Marketing Lead to build and run our competitive intelligence program, partnering with Sales, Enablement, Marketing, Product, Revenue Operations, and Legal, and reporting to the Director of Product Marketing. Shape competitive strategy, equip the field to win, and create feedback loops that turn market learning into better products and stronger results.

You will turn market insights into competitive content, train sellers, inform roadmap decisions, and measure impact

Qualifications

• 8+ years in product marketing, competitive intelligence, or related GTM roles.
• 3+ years leading competitive intelligence programs in B2B tech or SaaS.
• Track record of competitive programs that improved win rates.
• Experience building sales plays, battlecards, and talk tracks.
• Strong analytical skills with CRM data and win/loss analysis.
• Hands-on AI experience for research and workflow automation.
• Ability to influence cross-functional partners and present to senior leadership.
• Experience in fleet management or hardware-plus-software is a plus.

Responsibilities

• Set the strategy and priorities for Motive's competitive intelligence program in alignment with go-to-market goals.
• Build and run competitive sales plays that help us win more deals, partnering with Sales, Demand Generation, and other go-to-market teams to activate them.
• Own competitive content, including battle cards, objection handling, competitive comparisons, and customer-facing materials.
• Build a deep, continuous understanding of competitors and market dynamics through research, field feedback, and win/loss insights.
• Champion responsible use of AI to improve the speed and quality of competitive insight.
• Deliver timely competitive updates to Sales, Marketing, Product, and leadership.
• Partner with Enablement to train sellers and support strategic deals.
• Bring competitive and market insight to Product to inform roadmap, positioning, and packaging decisions.
• Measure the impact of competitive programs on business outcomes such as win rates and pipeline, and use results to improve execution.

Skills

Product marketing

Competitive intelligence

B2B SaaS

Sales enablement

Data analysis

Tools

CRM systems

AI tooling

Job description

Motive is seeking a Product Marketing Lead to build and run our competitive intelligence program, partnering with Sales, Enablement, Marketing, Product, Revenue Operations, and Legal, and reporting to the Director of Product Marketing. Shape competitive strategy, equip the field to win, and create feedback loops that turn market learning into better products and stronger results.

You will turn market insights into competitive content, train sellers, inform roadmap decisions, and measure impact