New Product Marketing Lead, Competitive Intelligence (Fully Remote)

Motive; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Motive is seeking a senior competitive intelligence leader to set the strategy and priorities for its CI program, aligning with our go-to-market goals. You will build and run competitive sales plays with Sales, Demand Gen, and other GTM teams to activate them, and own all competitive content including battle cards, objections, and customer-facing materials.

You will lead CI programs that drive win-rate improvements, influence cross-functional partners, and present findings to senior leadership,

Qualifications

• 8+ years in product marketing, competitive intelligence, or a related go-to-market role.
• 3+ years leading competitive intelligence programs in B2B technology or SaaS.

Responsibilities

• Set the strategy and priorities for Motive's competitive intelligence program in alignment with go-to-market goals.
• Build and run competitive sales plays with Sales, Demand Gen, and other GTM teams to activate them.
• Own competitive content, including battle cards, objection handling, competitive comparisons, and customer-facing materials.

Skills

Analytical skills

AI for research

Influence cross-functional partners

Present to senior leadership

Job description

• Set the strategy and priorities for Motive's competitive intelligence program in alignment with go-to-market goals.
• Build and run competitive sales plays that help us win more deals, partnering with Sales, Demand Generation, and other go-to-market teams to activate them.
• Own competitive content, including battle cards, objection handling, competitive comparisons, and customer-facing materials.

What we're looking for:

• 8+ years in product marketing, competitive intelligence, or a related go-to-market role, including 3+ years leading competitive intelligence programs in B2B technology or SaaS.
• A track record of competitive programs that measurably improved win rates, and experience building sales plays and battle cards that sales teams actually use.
• Strong analytical skills, hands-on experience with AI for research, and the ability to influence cross-functional partners and present to senior leadership.

How we work:

• Solve the most important problems, stay absolutely obsessed with our customers, and compress cycle time to learn quickly.
• Fight complexity everywhere and know our markets inside and out.
• Embrace diverse backgrounds, experiences, abilities, and perspectives to foster an inclusive workplace.

Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. Serving nearly 100,000 customers from Fortune 500 enterprises to small businesses, Motive is building to win the physical economy market with a culture focused on solving important problems and customer obsession.