Lead, Competitive Intelligence & Market Positioning

Wrike

United States

Hybrid

USD 150,000 - 190,000

Full time

14 days+

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Benefits offered by this job

25 calendar days of paid vacation

Parental Leave: 26 Weeks Maternity / 4

Volunteer Days

Bike-to-Work Scheme

Health Insurance (Employees + Depend)

Life Insurance

Income Protection

Pension Scheme

Job summary

Wrike is seeking a Senior Manager of Competitive Intelligence & Positioning to own the company-wide competitive program end to end. You will craft Wrike's core positioning, build battlecards, and convert intelligence into practical plays that win deals against primary competitors.

This is a senior IC role with executive exposure and cross-functional influence. You'll shape the narrative, enable Sales and Product with differentiated messaging, and drive a scalable, AI-enabled operating model for

Qualifications

7+ years in competitive intelligence, product marketing, or strategic GTM in B2B SaaS, with demonstrated success building competitive programs and enablement assets that measurably moved win rates and deal velocity.
Proven ownership of strategic functional initiatives end to end. You set the priorities, you're accountable for the outcomes, and you've done it without a team underneath you.
Demonstrated ability to influence and align senior stakeholders across Sales, Product, Enablement, and Executive Leadership without direct authority.
Exceptional written and verbal communication. You can hold a room of executives and a room of AEs on the same day, and adjust the altitude without losing the point.

Responsibilities

Build, scale, and maintain a high adoption single source of truth: battlecards, competitor teardowns, and playbooks.
Craft and evolve Wrike's positioning and value messaging framework across target verticals and buyer personas.
Translate intelligence into tactical plays and join high stakes competitive evaluations and churn risk calls.
Design and operate win/loss programs with quarterly readouts to reach Product and GTM leadership.
Track and analyze competitor pricing models, packaging shifts, and discounting behavior for Sales navigation.
Build ROI models, TCO comparisons, and value realization frameworks for executive buyers.
Establish an intel cadence for GTM and product leadership with market movement analysis.
Collaborate with AR on Gartner/Forrester/IDC submissions and review-site strategy.
Develop AI-powered workflows to scale intelligence gathering and distribution.