Remote Senior Marketing Analytics Lead

LifeStance Health Inc.; Northern (KY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental and Vision

401k with employer match

Paid parental leave

Paid time off

Holiday pay

Employee Assistance Program

Job summary

LifeStance Health Inc. is seeking an experienced Senior Marketing Analyst to drive data-informed decisions across marketing channels, engagement, and growth initiatives. You will own end-to-end analytics from campaign measurement to attribution, collaborating with Marketing, Growth, and Operations teams.

Responsibilities include dashboards in Power BI, Br/Invoca/Heap tooling, and enterprise data sources like AWS Redshift to generate actionable insights for patient acquisition and retention.

Qualifications

• Bachelor’s degree with 5+ years in marketing analytics, digital analytics, BI or data strategy.
• 3+ years building dashboards and data visualizations for enterprise use.
• 3+ years SQL on large datasets to extract, transform, and analyze data.
• Experience translating data into strategic business insights for cross-functional teams.
• Ability to design analytics solutions and lead cross-functional analytics engagements.

Responsibilities

• Lead Braze email/SMS campaign analytics, including A/B testing and segmentation.
• Own Invoca call-tracking reporting and conversion analysis.
• Analyze website/digital behavior with Heap and partner on event taxonomy and tracking accuracy.
• Support paid media attribution across Google Ads and other channels.
• Design and maintain Power BI dashboards surface marketing performance for executives.

Skills

Marketing analytics

Digital analytics

BI dashboards

SQL

Executive analytics

Stakeholder engagement

Education

Bachelor's degree (5+ years in field)

Master’s degree (3+ years)

Tools

Power BI

Tableau

Looker

Heap

Amplitude

GA4

Adobe Analytics

Braze

Iterable

Salesforce Marketing Cloud

Invoca

CallRail

Google Ads

AWS Redshift

Job description

LifeStance Health Inc. is seeking an experienced Senior Marketing Analyst to drive data-informed decisions across marketing channels, engagement, and growth initiatives. You will own end-to-end analytics from campaign measurement to attribution, collaborating with Marketing, Growth, and Operations teams.

Responsibilities include dashboards in Power BI, Br/Invoca/Heap tooling, and enterprise data sources like AWS Redshift to generate actionable insights for patient acquisition and retention.