Senior Marketing Analyst

LifeStance Health; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision care

AD&D

Disability insurance

Life insurance

401k with employer match

Parental leave

Paid time off

Holiday pay

Employee Assistance Program

Job summary

LifeStance Health, a leading mental health care provider in the United States, seeks a Marketing Analytics professional to join the Growth Data & Analytics team. You will deliver enterprise analytics solutions, define KPIs, and drive patient acquisition, engagement, retention, and growth initiatives across Marketing, Business Development, and Operations.

The role balances hands-on analytics with strategic measurement, leveraging SQL, Braze, Invoca, Heap, and Power BI to establish measurement

Qualifications

• Experience delivering enterprise marketing analytics solutions.
• Ability to define strategic objectives and KPI frameworks.
• Strong skills in analytics tooling and data governance.

Responsibilities

• Lead Braze email and SMS analytics, including campaign performance and A/B tests.
• Own Invoca call tracking reporting and analysis.
• Analyze website/digital behavior in Heap; partner on event taxonomy and tracking.
• Support paid media attribution across Google Ads and other channels.
• Design and maintain Power BI dashboards surfacing channel performance.
• Develop standard KPIs and attribution methodologies across tools.
• Use SQL on enterprise datasets (e.g., AWS Redshift) to extract and transform data.
• Partner with the Sr. Manager, Growth.

Skills

Marketing analytics

Cross-functional

A/B testing

SQL

Digital analytics

Python/R

Tools

Braze

Invoca

Heap

Power BI

Redshift

Job description

At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.

Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!

LifeStance Health Values

• Belonging: We cultivate a space where everyone can show up as their authentic self.
• Empathy: We seek out diverse perspectives and listen to learn without judgment.
• Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.
• One Team: We realize our full potential when we work together towards our shared purpose.

Benefits

• medical
• dental
• vision
• AD&D
• short and long-term disability
• life insurance
• 401k retirement savings with employer match
• paid parental leave
• paid time off
• holiday pay
• Employee Assistance Program

ROLE OVERVIEW

We are looking for an experienced marketing analytics professional to join our Growth Data & Analytics team. This individual contributor role will be responsible for delivering high-impact marketing analytics solutions across the enterprise. You will work cross-functionally with Marketing, Business Development, Operations, and Analytics teams to define strategic objectives, develop key performance metrics, and implement enterprise analytics products that provide critical business intelligence for patient acquisition, engagement, retention, and growth initiatives.

This role requires a balance of hands‑on analytics execution and strategic marketing measurement, leveraging business intelligence tools, SQL, digital analytics platforms, and statistical programming languages. Additionally, you will play a key role in establishing marketing measurement frameworks, attribution methodologies, and data governance standards to ensure consistency, accuracy, and transparency in marketing performance reporting.

Consistent with LifeStance’s values, every member of the LifeStance team is expected to support each other and the mission, which may mean participating in projects and initiatives and performing functions and responsibilities not specifically outlined in this job description.

KEY RESPONSIBILITIES

• Lead Braze email and SMS campaign analytics, including campaign performance measurement, A/B test design and analysis, and audience and segmentation analysis to improve engagement and conversion.
• Own Invoca call tracking reporting and conversion analysis, connecting inbound call activity to marketing campaigns and patient acquisition outcomes.
• Analyze website and digital behavior in Heap (traffic, session quality, funnel progression, and conversion insights), partnering with Data Engineering on event taxonomy and tracking accuracy.
• Support paid media attribution across Google Ads and other channels, including offline conversion measurement, to evaluate channel effectiveness and marketing ROI.
• Design and maintain Power BI dashboards and reports that surface marketing channel performance for Marketing, Growth, and leadership stakeholders.
• Develop and standardize marketing KPIs and attribution methodologies across Braze, Invoca, Heap, and paid media to ensure consistent, accurate, and transparent performance reporting.
• Use SQL on enterprise datasets (e.g., AWS Redshift) to extract, validate, and transform marketing, engagement, and conversion data for analysis.
• Partner with the Sr. Manager, Growth