Senior Marketing Analytics Specialist — Remote

Twinhealth; United States; On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Unlimited vacation

100% Employer sponsored healthcare

401k retirement savings plan

Job summary

Twin Health is looking for a Senior Marketing Analyst to lead measurement and insights across marketing channels such as email, direct mail, and digital. You will develop analytics frameworks to guide channel attribution and performance metrics, partnering with cross-functional teams for optimal execution.

The ideal candidate will have over 10 years in marketing analytics, strong SQL skills, and experience with tools like Snowflake and dbt. This role emphasizes actionable insights that drive strategic decisions at all levels of the organization.

Qualifications

• 10+ years of marketing analytics or data science experience.
• Strong SQL skills for data manipulation and reporting.
• Hands-on experience with Snowflake and dbt.

Responsibilities

• Measure and report on marketing channel performance.
• Own digital analytics and ensure accurate data capture.
• Build marketing mix models to guide budget allocation.

Skills

SQL

Data Analytics

Marketing Mix Modeling

A/B Testing

Propensity Modeling

Education

10+ years in marketing analytics or data science

Tools

Snowflake

dbt

HTML/CSS/JavaScript

Job description

Twin Health is looking for a Senior Marketing Analyst to lead measurement and insights across marketing channels such as email, direct mail, and digital. You will develop analytics frameworks to guide channel attribution and performance metrics, partnering with cross-functional teams for optimal execution.

The ideal candidate will have over 10 years in marketing analytics, strong SQL skills, and experience with tools like Snowflake and dbt. This role emphasizes actionable insights that drive strategic decisions at all levels of the organization.