Senior Marketing Analytics Lead (Remote)

Twin Health; United States; On-site; USD 125,000 - 145,000; Full time

Benefits offered by this job

Equity participation

Unlimited vacation with manager’s okay

100% employer-sponsored healthcare

Remote work for US team

Parental leave

401k retirement savings plan

Job summary

Twin Health is seeking a Senior Marketing Analyst to own measurement and insight across email, direct mail, and digital channels. You’ll sit at the intersection of strategy, data, and technical delivery, turning raw data into actionable decisions for leadership.

You will build models, define metrics, and partner with marketing, data engineering, finance, and product to align on attribution and measurement standards. This is a high-impact, hands-on role for a data-driven professional in the US.

Qualifications

• 10+ years in marketing analytics or data science with independent work ability.
• Strong SQL skills and experience with Snowflake and dbt.
• Proven measurement of email, direct mail, and digital marketing performance.
• Knowledge of attribution, MMM, and paid channel analysis.
• Experience building data science models for marketing decisions.

Responsibilities

• Measure and report performance across email, direct mail, and digital channels.
• Own end-to-end digital analytics, tagging strategy, and data capture.
• Build attribution and marketing mix models to guide budgets.
• Analyze paid channels and translate findings into optimization recommendations.
• Develop and operationalize marketing mix modeling, propensity models, and Bayesian analyses.
• Partner with data engineering to productionize models and ensure reliability.
• Design, run, and interpret A/B and multivariate tests.
• Create clear narratives and present insights to senior leadership.

Skills

SQL

Snowflake

dbt

Marketing analytics

Attribution

MMM

Propensity modeling

Bayesian network

A/B testing

HTML/CSS/JavaScript basics

AI tools (Claude)

Data storytelling

Leadership communication

Tools

Snowflake

dbt

SQL

Job description

Twin Health is seeking a Senior Marketing Analyst to own measurement and insight across email, direct mail, and digital channels. You’ll sit at the intersection of strategy, data, and technical delivery, turning raw data into actionable decisions for leadership.

You will build models, define metrics, and partner with marketing, data engineering, finance, and product to align on attribution and measurement standards. This is a high-impact, hands-on role for a data-driven professional in the US.