Growth Analytics Lead: Marketing Insights

Lifestance-Health; Scottsdale (AZ); On-site; USD 90,000 - 110,000; Full time

Job summary

LifeStance Health is seeking an experienced marketing analytics professional to join the Growth Data & Analytics team. You will deliver high-impact analytics across the enterprise, collaborating with Marketing, Business Development, Operations, and Analytics to define metrics and implement enterprise analytics products for patient acquisition and growth.

The role balances hands-on analytics with strategic measurement, leveraging tools like SQL, Braze, Invoca, Heap, and Power BI to drive

Qualifications

• 5+ years in marketing analytics or related field.
• Experience with dashboards and data visualization in BI tools (Power BI required) and SQL on large datasets.
• Experience designing executive-level analytics and reporting solutions.

Responsibilities

• Lead Braze email and SMS campaign analytics, including campaign performance measurement, A/B test design and analysis, and audience and segmentation analysis.
• Own Invoca call tracking reporting and conversion analysis, connecting inbound call activity to marketing campaigns and patient acquisition outcomes.
• Analyze website and digital behavior in Heap, partnering with Data Engineering on event taxonomy and tracking accuracy.
• Support paid media attribution across Google Ads and other channels, including offline conversion measurement.
• Design and maintain Power BI dashboards and reports surface marketing channel performance for stakeholders.
• Develop and standardize marketing KPIs and attribution methodologies across Braze, Invoca, Heap, and paid media.
• Use SQL on enterprise datasets (e.g., AWS Redshift) to extract, validate, and transform data for analysis.

Skills

Marketing analytics

SQL

Power BI

Python

A/B testing

Cross-functional collaboration

Data governance

Attribution

AWS Redshift

Education

Bachelor's degree

Master's degree in Data Science or Analytics

Tools

Braze

Invoca

Heap

GA4

Adobe Analytics

Salesforce Marketing Cloud

Google Ads

Tableau

Looker

Power BI

Job description

LifeStance Health is seeking an experienced marketing analytics professional to join the Growth Data & Analytics team. You will deliver high-impact analytics across the enterprise, collaborating with Marketing, Business Development, Operations, and Analytics to define metrics and implement enterprise analytics products for patient acquisition and growth.

The role balances hands-on analytics with strategic measurement, leveraging tools like SQL, Braze, Invoca, Heap, and Power BI to drive