Remote Senior Marketing Analytics & Attribution Lead

Newsela Inc.; Northern (KY); Hybrid; USD 82,000 - 109,000; Full time

Benefits offered by this job

Health & Wellness benefits

Fully remote with monthly tech stipend

401(k) with company match

Flexible PTO and holidays

Learning & development allowance

Job summary

Newsela is seeking a Senior Marketing Operations Analyst to own marketing measurement, analytics, and reporting infrastructure, partnering with Finance, Marketing, and Operations to standardize reporting and strengthen data integrity across the company.

You will architect full-funnel reporting in Salesforce and Tableau, develop KPIs, and build advanced models for MQLs, pipeline, and bookings while delivering weekly executive-level insights to guide priorities and optimization.

Qualifications

• 5+ years of progressive experience in marketing analytics or operations.
• Advanced proficiency in Excel and/or Google Sheets, with experience analyzing and synthesizing complex datasets.
• Experience applying statistical modeling, forecasting, and advanced analytical techniques to marketing performance.
• Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models.
• Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related metrics.

Responsibilities

• Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing across the organization.
• Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators.
• Define and standardize scalable, repeatable analytical processes and reporting methodologies across different tools.
• Establish KPIs and benchmarks to measure against for testing and as the foundation for future modeling.
• Synthesize data across multiple platforms to provide holistic insights into marketing and business performance.
• Partner with leadership to design, implement, and govern multi-touch attribution models.

Skills

Excel proficiency

Google Sheets

Data storytelling

Statistical modeling

Forecasting

Cross-functional collaboration

KPI development

Communication

Education

Bachelor’s degree in Mathematics/Statistics/CS/Analytics

Tools

Salesforce

Marketo

Tableau

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Chili Piper

Salesloft

Job description

Newsela is seeking a Senior Marketing Operations Analyst to own marketing measurement, analytics, and reporting infrastructure, partnering with Finance, Marketing, and Operations to standardize reporting and strengthen data integrity across the company.

You will architect full-funnel reporting in Salesforce and Tableau, develop KPIs, and build advanced models for MQLs, pipeline, and bookings while delivering weekly executive-level insights to guide priorities and optimization.