Marketing Analytics & Operations Lead for Growth

salesforce.com, inc.; Indianapolis (IN); Hybrid; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a Marketing Operations Lead in Global Marketing Analytics. This hybrid role blends marketing strategy with technical reporting to create source-of-truth dashboards that shape executive decisions.

You'll drive cross-functional initiatives, apply analytics to the funnel, and partner with product/engineering to enhance data quality. Proficiency in Excel, Tableau, and storytelling tools is essential, with strong communication throughout.

Qualifications

• 5-7 years of experience in an analytical role.
• Advanced Excel/Google Sheets and data visualization skills.
• Strong data exploration and analysis capabilities.
• Experience communicating insights to VP-level stakeholders.
• Familiarity with marketing analytics and KPIs.
• Proficient in creating PRDs with clear logic and edge cases.
• Excellent written and oral communication skills.

Responsibilities

• Lead large cross-functional initiatives independently and guide analytics roadmap.
• Apply marketing analytics to funnel and campaign hierarchies for data insights.
• Improve data quality, efficiency and scalability with product/engineering partners.
• Synthesize findings into clear campaign requirements, aligning VP-level input.
• Propose and execute new projects to close business gaps and improve processes.
• Partner with stakeholders to understand needs and drive cross-functional discussions.
• Integrate AI/tools into workflows and share best practices with the team.
• Mentor junior members on tools, campaigns and communication standards.

Skills

Analytical experience

PRD writing

Data analysis

Cross-functional collaboration

Attention to detail

Marketing analytics

Salesforce experience

Excellent communication

Tools

Excel

Google Sheets

Tableau Desktop

Google Slides

PowerPoint

Job description

Salesforce is seeking a Marketing Operations Lead in Global Marketing Analytics. This hybrid role blends marketing strategy with technical reporting to create source-of-truth dashboards that shape executive decisions.

You'll drive cross-functional initiatives, apply analytics to the funnel, and partner with product/engineering to enhance data quality. Proficiency in Excel, Tableau, and storytelling tools is essential, with strong communication throughout.