Senior Data Analytics Lead - Marketing Platform Insights

Salesforce; Chicago (IL); On-site; USD 150,000 - 227,000; Full time

Job summary

Salesforce is seeking a Data Analytics Senior Lead within the Messaging Platform Analytics & Operations (MPAO) org to govern the analytics roadmap for enterprise Marketing Cloud messaging capabilities.

You will translate ambiguous business requirements into prioritized analytics strategies, standardized data architectures, and scalable reporting—from Tableau dashboards to Agentforce AI applications—bridging business stakeholders with data engineering teams.

Qualifications

• 8–12+ years in business intelligence, data analytics, or data product management with enterprise roadmaps.

Responsibilities

• Govern analytics backlog and prioritization for Messaging Platform capabilities.
• Define standardized data schemas, logging protocols, and ingestion cadences; provide specs for engineering teams.
• Design KPI frameworks to measure platform health and feature adoption enterprise-wide.
• Partner with Data Engineering and Data Science to shape pipeline design at platform level and remove blockers.
• Establish UAT, business-rule checks, and sign-off criteria for deployment of analytics projects.
• Lead enablement programs to raise data literacy and promote self-serve analytics across marketing and operations.

Skills

SQL

Tableau

Event tracking

Funnel analysis

Usage metrics

Executive communication

Tools

Snowflake

Agentforce AI

Job description

Salesforce is seeking a Data Analytics Senior Lead within the Messaging Platform Analytics & Operations (MPAO) org to govern the analytics roadmap for enterprise Marketing Cloud messaging capabilities.

You will translate ambiguous business requirements into prioritized analytics strategies, standardized data architectures, and scalable reporting—from Tableau dashboards to Agentforce AI applications—bridging business stakeholders with data engineering teams.