Senior Marketing Ops Analyst — Remote Data & Insights

Voiceflow; United States; On-site; USD 83,000 - 109,000; Full time

Benefits offered by this job

Health benefits

Remote work

Family support

401(k) plan

Flexible PTO

Learning allowance

Meaningful impact

Job summary

Newsela is seeking a Senior Marketing Operations Analyst to own measurement, analytics, and reporting infrastructure, partnering with Marketing, Finance, and Operations to standardize reporting and improve data integrity.

You will lead full-funnel reporting in Salesforce and Tableau, develop KPIs, and build advanced predictive models for MQLs, pipeline, and bookings, enabling data-driven decisions across the company.

Qualifications

• 5+ years of progressive experience in marketing analytics or operations.
• Advanced proficiency in Excel and/or Google Sheets, with experience analyzing and synthesizing complex datasets.
• Experience applying statistical modeling, forecasting, and advanced analytical techniques to business and marketing performance.
• Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models.
• Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related performance metrics.
• Experience building scalable reporting frameworks, dashboards, and KPI measurement systems.
• Strong communication and data storytelling skills, with the ability to translate complex analyses into clear insights and recommendations for both technical and non-technical audiences.
• Demonstrated ability to build strong cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership.
• Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms.
• Preferred Experience: Bachelor’s degree ... marketing platforms like Chili Piper, Salesloft, etc.

Responsibilities

• Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing across the organization
• Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators
• Define and standardize scalable, repeatable analytical processes and reporting methodologies across different tools.
• Establish KPIs and benchmarks to measure against for testing and as the foundation for future modeling
• Synthesize data across multiple platforms to provide holistic insights into marketing and business performance, including data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other relevant sources.
• Partner with the Director of Marketing Operations to design, implement, and govern comprehensive multi-touch attribution and marketing influence models
• Assess campaign performance across channels and funnel stages to identify data structures, inputs, and analytical approaches needed to surface meaningful insights.
• Scope and implement the data structure needed to effectively create, audit, visualize, and build reports for the Marketing organization
• Drive cross-functional data integration initiatives to maintain seamless data flows in support of the company’s operations workflow
• Own the strategic roadmap and implementation for unifying disparate marketing data sources for end to end analysis
• Build advanced predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up methodologies
• Lead complex cross-functional analysis that improve data quality, strategic context, and support business decision making
• Develop analytical frameworks to surface actionable insights, emerging trends, and strategies to optimize marketing performance
• Deliver weekly executive-level reporting and strategic recommendations to guide team priorities and continuous performance optimization
• Translate complex analysis and concepts in a way that makes it easy for all marketing team members and executives to understand what the story is and what it is telling the company to do

Skills

5+ years of experience

Advanced Excel/Google Sheets

Statistical modeling/forecasting

Marketing attribution methodologies

Marketing funnel understanding

Scalable reporting frameworks

Data storytelling

Cross-functional collaboration

Data sources integration (Marketo, GA,

Education

Bachelor’s degree in Mathematics/Statistics/CS/Analytics or related field

Tools

Salesforce

Marketo

Tableau

Google Analytics

Chili Piper

Salesloft

Google Ads

Meta Ads

LinkedIn Ads

Job description

Newsela is seeking a Senior Marketing Operations Analyst to own measurement, analytics, and reporting infrastructure, partnering with Marketing, Finance, and Operations to standardize reporting and improve data integrity.

You will lead full-funnel reporting in Salesforce and Tableau, develop KPIs, and build advanced predictive models for MQLs, pipeline, and bookings, enabling data-driven decisions across the company.