Senior Analytics Lead, Marketing Platform

Salesforce; Indianapolis (IN); On-site; USD 150,000 - 227,000; Full time

Job summary

Salesforce is seeking a Data Analytics Senior Lead within the MPAO organization to govern the product-driven analytics roadmap for Marketing Cloud's messaging.

You will translate ambiguous business requirements into prioritized analytics strategies and scalable reporting solutions, from Tableau visualizations to Agentforce AI applications, acting as the bridge between business stakeholders and data engineers.

Qualifications

• 8–12+ years in business intelligence, data analytics, or data product management.
• Proven analytics roadmap ownership and cross-functional collaboration.
• Proficient in SQL and Tableau with Snowflake data warehousing knowledge.
• Excellent ability to influence VP+ stakeholders.

Responsibilities

• Govern the analytics backlog for Messaging Platform capabilities.
• Define standardized data schemas and logging protocols.
• Develop KPI frameworks to measure platform health and adoption.
• Collaborate with Data Engineering and Data Science to shape pipelines.
• Establish UAT and sign-off criteria for analytics deployments.
• Design enablement programs to raise data literacy across teams.

Skills

SQL

Tableau

Snowflake

Executive communication

Job description

Salesforce is seeking a Data Analytics Senior Lead within the MPAO organization to govern the product-driven analytics roadmap for Marketing Cloud's messaging.

You will translate ambiguous business requirements into prioritized analytics strategies and scalable reporting solutions, from Tableau visualizations to Agentforce AI applications, acting as the bridge between business stakeholders and data engineers.