Senior Marketing Operations Analyst

Newsela Inc.; Northern (KY); Hybrid; USD 82,000 - 109,000; Full time

Benefits offered by this job

Health & Wellness benefits

Fully remote with monthly tech stipend

401(k) with company match

Flexible PTO and holidays

Learning & development allowance

Job summary

Newsela is seeking a Senior Marketing Operations Analyst to own marketing measurement, analytics, and reporting infrastructure, partnering with Finance, Marketing, and Operations to standardize reporting and strengthen data integrity across the company.

You will architect full-funnel reporting in Salesforce and Tableau, develop KPIs, and build advanced models for MQLs, pipeline, and bookings while delivering weekly executive-level insights to guide priorities and optimization.

Qualifications

• 5+ years of progressive experience in marketing analytics or operations.
• Advanced proficiency in Excel and/or Google Sheets, with experience analyzing and synthesizing complex datasets.
• Experience applying statistical modeling, forecasting, and advanced analytical techniques to marketing performance.
• Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models.
• Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related metrics.

Responsibilities

• Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing across the organization.
• Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators.
• Define and standardize scalable, repeatable analytical processes and reporting methodologies across different tools.
• Establish KPIs and benchmarks to measure against for testing and as the foundation for future modeling.
• Synthesize data across multiple platforms to provide holistic insights into marketing and business performance.
• Partner with leadership to design, implement, and govern multi-touch attribution models.

Skills

Excel proficiency

Google Sheets

Data storytelling

Statistical modeling

Forecasting

Cross-functional collaboration

KPI development

Communication

Education

Bachelor’s degree in Mathematics/Statistics/CS/Analytics

Tools

Salesforce

Marketo

Tableau

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Chili Piper

Salesloft

Job description

Newsela is hiring a Senior Marketing Operations Analyst who can make a significant impact quickly. Reporting to the Director of Marketing Operations, this role will own key components of Marketing’s measurement, analytics, and reporting infrastructure, including reporting architecture, dashboard development and governance, advanced data modeling, multi-touch attribution, and KPI development and tracking. This role will partner cross-functionally with Marketing, Finance, and Operations to standardize reporting, strengthen data integrity, and expand visibility into marketing performance across the company

Why you’ll love this role

Reporting

• Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing across the organization
• Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators
• Define and standardize scalable, repeatable analytical processes and reporting methodologies across different tools.
• Establish KPIs and benchmarks to measure against for testing and as the foundation for future modeling
• Synthesize data across multiple platforms to provide holistic insights into marketing and business performance, including data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other relevant sources.
• Partner with the Director of Marketing Operations to design, implement, and govern comprehensive multi-touch attribution and marketing influence models

Data Structure

• Assess campaign performance across channels and funnel stages to identify the data structures, inputs, and analytical approaches needed to surface meaningful insights.
• Scope and implement the data structure needed to effectively create, audit, visualize, and build reports for the Marketing organization
• Drive cross-functional data integration initiatives to maintain seamless data flows in support of the company’s operations workflow
• Own the strategic roadmap and implementation for unifying disparate marketing data sources for end to end analysis

Analysis

• Build advanced predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up methodologies
• Lead complex cross-functional analysis that improve data quality, strategic context, and support business decision making
• Develop analytical frameworks to surface actionable insights, emerging trends, and strategies to optimize marketing performance
• Deliver weekly executive-level reporting and strategic recommendations to guide team priorities and continuous performance optimization
• Translate complex analysis and concepts in a way that makes it easy for all marketing team members and executives to understand what the story is and what it is telling the company to do

Why you’re a great fit

• 5+ years of progressive experience in marketing analytics or operations
• Advanced proficiency in Excel and/or Google Sheets, with experience analyzing and synthesizing complex datasets
• Experience applying statistical modeling, forecasting, and advanced analytical techniques to business and marketing performance
• Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models
• Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related performance metrics
• Experience building scalable reporting frameworks, dashboards, and KPI measurement systems
• Strong communication and data storytelling skills, with the ability to translate complex analyses into clear insights and recommendations for both technical and non-technical audiences
• Demonstrated ability to build strong cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership
• Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms

Preferred Experience

• Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative field, or equivalent practical experience
• Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing and sales technology platforms

Why you’ll love working at Newsela:

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul.
• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
• Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

About Newsela:

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms. Grounded in learning science research, Newsela’s solutions integrate content, assessment, and analytics to help educators track progress, understand student outcomes, and deliver high-impact instruction that supports every learner.

Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits.

Base Compensation Range

$82,600 - $108,550 USD