Senior CRM & Lifecycle Marketing Leader (Remote FL)

Climate First Bank; Lorida (FL); Remoto; USD 117.000 - 143.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health Insurance

HSA plus Telemedicine

401(k) with employer match

Descrizione del lavoro

Climate First Bank seeks a Senior Manager, CRM & Lifecycle Marketing to build and run an always‑on engine for lead conversion, cross‑sell, retention, and relationship growth.

You will map journeys, trigger programs, and move customers toward next-best actions across Marketing, Data, and Compliance, driving deposits and lending relationships while maintaining trust and regulatory compliance.

Competenze

• 5+ years of progressive experience in CRM, lifecycle, retention, or marketing automation.
• Bachelor’s degree in marketing, business, analytics, or related field.
• Experience leading multichannel campaigns and cross-functional teams.

Mansioni

• Design enterprise CRM and lifecycle roadmaps across multi-channel programs.
• Map customer journeys and build triggered programs to move customers forward.
• Develop cross-sell programs to deepen relationships and product adoption.
• Plan and deploy email, SMS, nurture, onboarding, and retention campaigns.

Conoscenze

CRM & Lifecycle Strategy

Journey Orchestration

Cross-Sell Strategy

Email & SMS Marketing

Data Segmentation

Measurement & Testing

Cross-Functional Leadership

Marketing Automation

Formazione

Bachelor’s degree in marketing/analytics

Strumenti

Salesforce Marketing Cloud

SQL

Descrizione del lavoro

Climate First Bank seeks a Senior Manager, CRM & Lifecycle Marketing to build and run an always‑on engine for lead conversion, cross‑sell, retention, and relationship growth.

You will map journeys, trigger programs, and move customers toward next-best actions across Marketing, Data, and Compliance, driving deposits and lending relationships while maintaining trust and regulatory compliance.