Sr. Manager, Lifecycle Marketing

17 - EXOS Human Capital, LLC; Phoenix (AZ); Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Life and disability benefits

401(k) plan

Paid time off

Part-time benefits

Job summary

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead the strategy and execution of campaigns that drive activation, onboarding, engagement, and retention across web, mobile apps, and in-gym experiences. This remote role reports to the Vice President of Operations.

You will own the lifecycle roadmap as an individual contributor, partner with product, content, coaching, and data teams, and manage campaigns in Iterable.

Qualifications

• 5+ years in B2C lifecycle, CRM, or retention marketing with ownership of strategy and hands-on execution.
• At least 2 years of hands-on Iterable experience building, troubleshooting, and optimizing campaigns and automated journeys.
• Proven ability to improve activation, engagement, or retention via segmentation and personalization.
• Experience setting marketing priorities, defining performance goals, and using experiments to guide decisions.
• Strong analytical skills to interpret campaign results and communicate recommendations to leadership.
• Strong QA skills and attention to detail across campaign setup and delivery.
• Excellent copywriting and presentation skills for client-facing materials.

Responsibilities

• Own the lifecycle marketing strategy and roadmap, setting priorities and performance goals for onboarding, activation, engagement, retention, and win-back.
• Build and manage email, push notification, and in-app campaigns in Iterable, including copywriting and scheduling.
• Design and optimize automated journeys using audience segmentation, behavioral triggers, and personalization.
• Maintain campaign quality standards and perform QA across audience targeting, journey logic, personalization, links, and rendering.
• Identify opportunities to experiment with messaging, timing, targeting, and journey design, using results to guide improvements.
• Lead cross-functional lifecycle initiatives with product, content, coaching, and data partners, aligning stakeholders on priorities and measurement needs.
• Communicate lifecycle performance, insights, and recommendations to leadership to inform engagement priorities.
• Support client launches using existing acquisition assets and the established playbook, including presenting materials alongside client-facing partners.

Skills

B2C lifecycle

Iterable experience

Lifecycle optimization

Marketing strategy

QA and detail

Copywriting

Cross-functional collaboration

Presentation skills

Tools

Iterable

Job description

Job Summary

Exos is looking for a hands-on Senior Manager, Lifecycle Marketing to lead the strategy and execution of campaigns that help members get started, stay engaged, and return to our digital products. This role focuses on B2C communications to our clients’ eligible employees across web, mobile apps, and in-gym digital experiences. As an individual contributor, you’ll own the lifecycle marketing roadmap and set priorities in partnership with the Vice President of Operations, using member insights and performance data to improve activation, engagement, and retention. You’ll also manage campaign execution directly in Iterable. You’ll support member acquisition and client launches using existing marketing assets and an established playbook. The Senior Manager, Lifecycle Marketing is a remote role and reports to the Vice President of Operations.

Job Responsibilities

Own the lifecycle marketing strategy and roadmap, setting priorities and performance goals for member onboarding, activation, engagement, retention, and win-back. Build and manage email, push notification, and in-app campaigns in Iterable, including copywriting and scheduling. Design and optimize automated journeys using audience segmentation, behavioral triggers, and personalization. Maintain campaign quality standards and perform quality assurance across audience targeting, journey logic, personalization, links, and message rendering. Identify opportunities to experiment with messaging, timing, targeting, and journey design, using campaign results to guide ongoing improvements. Lead cross-functional lifecycle initiatives with product, content, coaching, and data partners, aligning stakeholders on priorities and measurement needs. Communicate lifecycle performance, insights, and recommendations to leadership to inform engagement priorities. Support client launches using existing acquisition assets and the established playbook, including presenting materials alongside client-facing partners.

Required Qualifications

• 5+ years of experience in B2C lifecycle, CRM, or retention marketing, including ownership of strategy and hands‑on execution for a mobile app or comparable digital product.
• At least 2 years of hands‑on Iterable experience, with the ability to independently build, troubleshoot, and optimize campaigns and automated journeys.
• Demonstrated success improving activation, engagement, or retention through segmentation, personalization, and multichannel lifecycle programs.
• Experience setting marketing priorities, defining performance goals, and using structured experimentation to guide decisions.
• Strong analytical skills, including the ability to interpret campaign results and communicate recommendations to leadership.
• Strong QA skills and attention to detail across campaign setup and delivery.
• Excellent copywriting and presentation skills, including comfort presenting marketing materials to clients.
• Ability to lead cross‑functional initiatives, build alignment with partners, and independently balance strategic planning with campaign execution.

Preferred Qualifications

• Experience marketing to employees through an employer-sponsored benefit or another B2B2C model.
• Experience partnering with technical or data teams on event tracking and campaign data requirements.
• Interest in health, wellness, sports, or fitness.

Per pay transparency requirements, the compensation for this position ranges from $120,000 - $135,000/year. Minimum rates may vary based on local wage laws. Pay is dependent on factors including site location, specialty, certifications and work experience as well as other business needs.

Exos offers a comprehensive benefits package for all full time employees (all benefits are subject to eligibility requirements), which includes health insurance, life and disability benefits, 401(k) plan, and paid time off. Additionally, Exos offers a variety of part time benefits (subject to eligibility requirements).

WHO WE ARE

For nearly 30 years, Exos has been dedicated to getting people ready for the moments that matter by promoting a holistic approach to health.

As an elite coaching company, Exos applies its evidence-based methodology to programming designed to unlock the potential in everyone from corporate employees, to elite athletes, military operators, and beyond.

Simply put, we "get you ready" for the moments that matter - whether that's striving to excel at work, or training for a major athletic event.

How do we do it? Our employer solutions include fitness center management, on-site coaching and classes, and the Exos app, as well as immersive team-building experiences, executive coaching, and personal development programming.

Our professional athlete training programs propel elite athletes to new heights in the NFL combine and NBA Draft each year, and our practitioner education courses and workshops provide industry professionals ongoing opportunities for development.

We've never been the type to accept the status quo. We're all about studying, learning, innovating, and making waves. And we feel that it's our responsibility to help others because we know there's a better way. That better way is Exos Readiness.

We are an equal opportunity employer EXOS is proud to be an equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for all. We invite applicants from a wide variety of identities, ideas, perspectives and experiences and encourage people from underrepresented backgrounds to apply. Exos offers reasonable accommodations to job applicants with disabilities. Learn more here: EEO is the Law EEO is the Law Supplement