Remote Senior Lifecycle & Growth Marketing Lead

Wedgewood Pharmacy

Oregon

Hybrid

USD 90,000 - 120,000

Full time

7 days ago

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Benefits offered by this job

Health insurance

Dental

Flexible spending accounts

Voluntary pet insurance

401(k) retirement plan

Company-paid life and disability

Tuition reimbursement

Generous paid time off

Growth opportunities

Job summary

Wedgewood Pharmacy is seeking a Senior Manager, Lifecycle & Growth Marketing to drive activation, engagement, retention, and lifetime value across the prescription lifecycle. This remote US role reports to the VP, Digital Experience and collaborates with Marketing, Data Automation, BI, and Product teams to optimize the customer journey.

Location: fully remote in the US. Base pay ranges from $90K to $120K with an annual bonus based on experience and qualifications.

Qualifications

Bachelor's degree in Marketing or equivalent relevance.
7+ years in lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention.
Proven ability to drive lifecycle strategies that move metrics.
Experience with Salesforce Marketing Cloud and marketing automation tools.

Responsibilities

Develop and execute lifecycle strategies across onboarding to retention.
Design journeys to drive first‑fill activation and loyalty.
Lead segmentation, targeting, and personalization strategies.
Own growth metrics: activation, conversion, retention, and lifetime value.
Partner with Product and Customer Care to remove friction across the journey.
Develop and execute testing roadmaps to improve conversion and engagement.
Collaborate with cross‑functional teams to optimize merchandising, navigation, and customer pathways.