Senior Lifecycle Marketing Pro - Remote, Data-Driven Growth

Boulder Care; Portland (OR); Hybrid; USD 140,000 - 155,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision

Remote-friendly with hardware provided

401(k) retirement savings

Paid time off (vacation, sick, leave)

Holidays

Job summary

Boulder Care is seeking a Senior Lifecycle Marketing Manager to own the full patient communications lifecycle—from enrollment through ongoing care and re-engagement. This hands-on role requires building campaigns, defining KPIs, and driving activation and retention in a regulated healthcare setting.

You will expand channels, apply AI to streamline operations, and ensure content is delivered effectively within our compliant framework.

Qualifications

• 4+ years in lifecycle marketing.
• Hands-on ownership of Braze or a comparable platform.
• Experience building a lifecycle function from the ground up.
• Track record of activation/retention KPIs and explaining the 'why' behind results.
• Healthcare, regulated industry experience is a strong plus.
• Experience in product or content marketing is a strong plus.

Responsibilities

• Own the patient lifecycle end to end, including enrollment, retention, and re-engagement automations.
• Tackle high-friction moments in the patient journey with personalized messaging.
• Translate strategy into production-ready campaigns: workflows, audience segmentation, targeting, and copy.
• Elevate transactional communications around visits, notices, reminders, and policy changes.
• Test continuously with A/B testing across messaging, timing, and channels.
• Expand channel mix to reach patients via push, email, and new channels with governance to avoid fatigue.
• Apply AI across QA, briefs, reporting, and analysis to free time for strategy.
• Turn content into engagement by partnering with Content team and configuring CMS content.
• Build and iterate patient-facing assessments to support care delivery, compliance, and payer reporting.
• Plan rollout and adoption strategy for new product features with messaging and metrics.

Skills

Lifecycle marketing

KPI ownership

Digital marketing

Healthcare marketing

Product marketing

Tools

Braze

Job description

Boulder Care is seeking a Senior Lifecycle Marketing Manager to own the full patient communications lifecycle—from enrollment through ongoing care and re-engagement. This hands-on role requires building campaigns, defining KPIs, and driving activation and retention in a regulated healthcare setting.

You will expand channels, apply AI to streamline operations, and ensure content is delivered effectively within our compliant framework.