Lifecycle & Growth Marketing Manager (Remote)

Wedgewood; United States Virgin Islands; Hybrid; USD 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

Growth & development opportunities

Team-first culture

Medical, dental, vision benefits

401(k) with company match

Tuition reimbursement

Zusammenfassung

Wedgewood Pharmacy is seeking an experienced Marketing Manager, Lifecycle & Growth to lead lifecycle strategies across onboarding, activation, retention, and re-engagement for prescribers and pet owners. You’ll drive first-fill conversion, repeat prescribing, and long-term loyalty through segmentation, personalization, and optimization across digital channels.

The role requires 7+ years in lifecycle or growth marketing, with hands-on experience in Salesforce Marketing Cloud and marketing

Qualifikationen

• Bachelor’s degree in Marketing or equivalent relevant work experience.
• 7+ years of lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention.
• Proven experience developing customer lifecycle strategies that drive measurable business results.
• Strong understanding of customer journey mapping, segmentation, personalization, and behavioral marketing.
• Cross-functional success managing initiatives involving marketing, product, analytics, and technology teams.
• Experience with Salesforce Marketing Cloud/SFCC (or similar), customer data platforms, and marketing automation tools.
• Experience with A/B testing, experimentation frameworks, and conversion optimization.
• Experience in healthcare, veterinary, pharmacy, subscription, or highly regulated industries preferred.

Aufgaben

• Develop and execute lifecycle strategies across the customer journey, from onboarding through retention and re-engagement.
• Design customer journeys that drive first-fill conversion, repeat prescribing behavior, and long-term loyalty.
• Build segmentation, targeting, and personalization strategies for relevant communications.
• Identify opportunities to improve engagement and reduce churn across prescriber and pet owner audiences.
• Own key growth metrics, including activation, conversion, repeat behavior, retention and lifetime value.
• Partner with Product and Customer Care teams to remove friction across the journey.
• Develop and execute testing roadmaps to improve conversion and engagement.
• Leverage behavioral insights to optimize lifecycle touchpoints.

Kenntnisse

Lifecycle marketing

CRM

Growth marketing

A/B testing

Behavioral marketing

Cross-functional leadership

Ausbildung

Bachelor’s degree in Marketing

Tools

Salesforce Marketing Cloud

Marketing automation tools

CDP

Jobbeschreibung

Wedgewood Pharmacy is seeking an experienced Marketing Manager, Lifecycle & Growth to lead lifecycle strategies across onboarding, activation, retention, and re-engagement for prescribers and pet owners. You’ll drive first-fill conversion, repeat prescribing, and long-term loyalty through segmentation, personalization, and optimization across digital channels.

The role requires 7+ years in lifecycle or growth marketing, with hands-on experience in Salesforce Marketing Cloud and marketing