Senior Lifecycle Marketing Manager - Remote, Build from Ground Up

Boulder Care; Oregon; Hybride; USD 140 000 - 155 000; Plein temps

Avantages offerts par ce poste

Meaningful work

Medical, dental, vision

Mental health support

Vacation and PTO

Sick leave

Holidays

Parental leave

401(k)

Remote-friendly hardware

Résumé du poste

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full lifecycle of patient communications—from consideration to enrollment, through care, and re-engagement if needed. You will define strategy, build campaigns, and set KPIs in a regulated healthcare setting.

This remote US role offers a starting pay of $140,000–$155,000 with comprehensive benefits. You will expand our program, optimize automation in Braze, and collaborate with Content/Product teams to improve

Qualifications

• 4+ years of lifecycle marketing experience.
• Hands-on ownership of Braze or a comparable CRM platform.
• Experience building a lifecycle marketing function from the ground up.
• Track record of activation or retention KPI accountability with clear rationale.
• Healthcare/regulatory experience is a strong plus.
• Product or content marketing experience is a strong plus.

Responsabilités

• Own the patient lifecycle end to end.
• Manage pre-enrollment, retention, and post-churn re-engagement automations with defined KPIs.
• Tackle the highest-friction moments in the patient journey.
• Focus on high-leverage optimization and personalization.
• Translate strategy into production-ready campaigns: workflow configuration, audience segmentation, targeting logic, and message build.
• Elevate transactional communications tied to product moments and policy changes.

Connaissances

Lifecycle marketing

KPI ownership

Lifecycle function

Activation/Retention KPIs

Healthcare experience

Product marketing

Outils

Braze

Description du poste

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full lifecycle of patient communications—from consideration to enrollment, through care, and re-engagement if needed. You will define strategy, build campaigns, and set KPIs in a regulated healthcare setting.

This remote US role offers a starting pay of $140,000–$155,000 with comprehensive benefits. You will expand our program, optimize automation in Braze, and collaborate with Content/Product teams to improve