Remote Senior GTM Strategy & Analytics Lead

Twilio Inc.; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Work from home

Generous time off

Job summary

Twilio.org is seeking a Sr. Marketing Strategy and Analytics Manager to partner with Social Impact marketing leadership and drive data-driven GTM decisions across B2B SaaS.

You will design automation, attribution, and pipeline models, own end-to-end measurement across channels, and guide budget allocation and ABM efforts. The role requires strong SQL/Python, Looker/Tableau expertise, CRM knowledge in SFDC, and translating insights into exec proposals.

Qualifications

• 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Ops, or BI in a high-growth B2B SaaS/tech org.
• Advanced SQL and Python (or R) for data extraction, manipulation, and modeling.
• Proven track record building executive scorecards and dashboards in Tableau/Looker.
• Strong understanding of SFDC data architecture, campaigns, and lead routing.

Responsibilities

• Drive regular operating rhythms, pipeline targets (OKRs), QBR data packs, and budget frameworks.
• Architect rigorous business cases, ROI forecasts, and scenario models for new programs.
• Design, script, and maintain automated marketing triggers in SQL/Python notebooks.
• Own end-to-end pipeline attribution across channels and feed into leadership scorecards.
• Operationalize account tiering/segmentation across SFDC and 6sense/Segment for ABM.
• Collaborate with data science on marketing mix modeling and custom analyses.
• Maintain and modernize Looker/Tableau reporting and SQL logic in GitHub.

Skills

SQL

Python

Tableau

Looker

SFDC

6sense

Segment

GTM

ABM

BI

GitHub

Tools

GitHub

Salesforce

Job description

Twilio.org is seeking a Sr. Marketing Strategy and Analytics Manager to partner with Social Impact marketing leadership and drive data-driven GTM decisions across B2B SaaS.

You will design automation, attribution, and pipeline models, own end-to-end measurement across channels, and guide budget allocation and ABM efforts. The role requires strong SQL/Python, Looker/Tableau expertise, CRM knowledge in SFDC, and translating insights into exec proposals.