Social Impact Marketing Strategy & Analytics Lead (Remote)

Twilio; Northern (KY); Hybrid; USD 136,000 - 170,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off & parental leave

Job summary

Twilio.org seeks a Sr. Marketing Strategy and Analytics Manager to partner with Social Impact marketing leadership at the intersection of GTM strategy, marketing operations, and advanced data modeling.

You will design automation, attribution, and account prioritization engines that drive future initiatives. This remote-first role blends analytics with strategic investments, ownership of lifecycle marketing initiatives, and collaboration with central data science teams to translate insights into

Qualifications

• 5+ years in Marketing Analytics, GTM Strategy, Revenue Operations, or BI within a high-growth B2B SaaS or tech org.
• Advanced SQL and Python (or R) for data extraction, manipulation, analytics, and automation.
• Proven BI/dashboard track record in Tableau and Looker for executive scorecards.
• Strong understanding of SFDC data architecture, campaign hierarchies, and marketing automation.
• Experience with customer data platforms and intent tools (Segment, 6sense, Marketo).
• Experience with Marketing Modeling, multi-touch attribution, and CLV/LFTV analysis.

Responsibilities

• Act as Strategic GTM Business Partner: drive quarterly pipeline targets, OKRs, and marketing budget frameworks with leadership.
• Lead Investment Proposals & ROI Modeling to secure funding for new marketing programs and evaluate channel trade-offs.
• Lead Pipeline Automation & Marketing Triggers using Python/SQL notebooks to power plays and feed accounts into sales workflows.
• Architect Attribution & Single Source of Truth: end-to-end pipeline attribution across sales, marketing and partners; maintain leadership scorecards.
• Drive Account Tiering & Routing: implement segmentation logic across SFDC and 6sense/Segment to optimize lead routing and ABM campaigns.
• Advanced Commercial Modeling: partner with data science teams on marketing models and run custom scenario analyses (ASP bundling, CLV/LFTV).
• Maintain & Modernize GTM Data Infrastructure: manage Looker/Tableau/SFDC reporting assets, version control in GitHub, and QA processes.

Skills

SQL

Python

Tableau

Looker

SFDC

6sense

Segment

Marketo

GTM Strategy

Executive Communication

Tools

GitHub

Job description

Twilio.org seeks a Sr. Marketing Strategy and Analytics Manager to partner with Social Impact marketing leadership at the intersection of GTM strategy, marketing operations, and advanced data modeling.

You will design automation, attribution, and account prioritization engines that drive future initiatives. This remote-first role blends analytics with strategic investments, ownership of lifecycle marketing initiatives, and collaboration with central data science teams to translate insights into