Marketing Strategy & Analytics Lead

Twilio; United States; Remote; USD 42,000 - 74,000; Full time

Benefits offered by this job

Healthcare

Generous time off

Retirement savings program

Job summary

Twilio is seeking a Marketing Strategy & Analytics Manager to join our global analytics team. You will own end-to-end analyses of funnel performance, campaign effectiveness, and marketing ROI, while applying and extending MMM outputs for regional and global decision-making.

This hybrid role blends senior partnership with data science, requiring storytelling, stakeholder influence, and hands-on Python/SQL work to drive actionable insights across B2B and B2C marketing funnels.

Qualifications

• 6+ years of experience in marketing analytics, BI, or data science, with a track record of directly influencing marketing strategy through data.
• Strong proficiency in Python and SQL for analysis; comfortable working with large, messy marketing datasets.
• MMM-Literate: exposure to MMM concepts and at least one MMM tool (Robyn, Meridian) to interpret and apply results.
• Solid grounding in statistics and experimental design (regression, A/B testing, geo-lift).
• Demonstrated ability to partner with senior stakeholders and turn analysis into decisions, not just dashboards.
• Excellent communication and storytelling skills for technical and executive audiences.
• Solid understanding of digital and traditional media channels and B2B/B2C funnels.
• Experience building or co-building an MMM model or embedded analytics with MMM teams.
• Experience with AI products (LLMs, copilots, RAG apps).
• Experience in global/multi-region environments.

Responsibilities

• Act as the trusted analytics advisor to global and regional marketing leaders, translating business questions into analyses that shape budget, channel, and campaign decisions.
• Apply and extend MMM outputs, interpret model results, run scenario analyses, and adapt for regional nuance.
• Build and maintain incremental analyses that complement MMM to validate and enrich model-driven recommendations.
• Partner with the central MMM data science team to ensure context and prioritize modeling questions.
• Write production-quality Python/SQL for data pulls, analysis, and light modeling; create reusable dashboards and tools.
• Craft and deliver clear narratives and presentations for senior stakeholders across Marketing, Sales, Product, and Finance.
• Collaborate with regional analytics partners to ensure consistency.

Skills

Python

SQL

MMM

Data science

Stakeholder mgmt

A/B testing

Statistics

Storytelling

Channel analytics

Tools

Robyn

Meridian

Job description

Twilio is seeking a Marketing Strategy & Analytics Manager to join our global analytics team. You will own end-to-end analyses of funnel performance, campaign effectiveness, and marketing ROI, while applying and extending MMM outputs for regional and global decision-making.

This hybrid role blends senior partnership with data science, requiring storytelling, stakeholder influence, and hands-on Python/SQL work to drive actionable insights across B2B and B2C marketing funnels.