Remote Senior Growth Manager - Paid Media & Profit Growth

SalaryGuide; United States; Remote; USD 110,000 - 135,000; Full time

Benefits offered by this job

Stock options

401(k) plan with company match

Generous paid time off

Job summary

Shameless Snacks is seeking a Senior Growth Manager to own paid media strategy and execution from a remote U.S. location. You will manage a buying coordinator and partner with creative, CRO and design teams to optimize profitable customer acquisition and retention.

You will lead media buying across Meta, TikTok, AppLovin, YouTube and Google, focusing on contribution margin, LTV and payback. A track record of scaling DTC accounts in e-commerce is required.

Qualifications

• 5-7 years in performance or growth marketing
• Hands-on media buying experience
• Experience with CAC, LTV, payback period
• Leadership experience managing people or an agency
• Food, beverage, candy or CPG experience

Responsibilities

• Run paid media across Meta, TikTok, AppLovin, YouTube and Google within the budget set by the Head of Growth.
• Lead the Media Buying Coordinator and decide when to stop, scale or reduce spend.
• Scale spend profitably by identifying channels, audiences and offers that acquire customers who subscribe and stay.
• Analyze winning and losing ads, research competitors and formats, and turn findings into clear creative briefs.
• Plan full funnels spanning ads, landing pages and offers, working with Creative, Dev/CRO and Design.
• Recommend channel budget allocations and forecast spend, new customers, contribution margin and payback.
• Report blended and channel-level CAC, MER, CM%, LTV and payback, with weekly recommendations to the Head of Growth.
• Test emerging channels with clear success criteria and scale successful tests.

Skills

Paid media strategy

Media buying

Leadership

AI in media buying

Performance marketing

Tools

Meta Ads

TikTok Ads

AppLovin Ads

Google Ads

YouTube Ads

Job description

Shameless Snacks is seeking a Senior Growth Manager to own paid media strategy and execution from a remote U.S. location. You will manage a buying coordinator and partner with creative, CRO and design teams to optimize profitable customer acquisition and retention.

You will lead media buying across Meta, TikTok, AppLovin, YouTube and Google, focusing on contribution margin, LTV and payback. A track record of scaling DTC accounts in e-commerce is required.