Remote Growth Marketing Leader (Paid Acquisition)

Whip Inc; Rockville (MD); Remote; USD 130,000 - 160,000; Full time

Job summary

Whip Inc. is seeking a Senior Growth Marketing Manager to own the paid media engine across Google, Meta, TikTok, YouTube and more. You will drive local search, launch new cities, and lead campaigns end-to-end—tracking cost per lead, ROAS, and revenue influence.

This is a hands-on, remote role with growth potential; you will manage budgets, optimize for multi-city markets, and collaborate with operations to align spend with fleet availability.

Qualifications

• 6+ years in performance or growth marketing.

Responsibilities

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign yourself.
• Target drivers by market, platform (Uber, Lyft, delivery) and vehicle interest (EV, hybrid, Uber Comfort/XL).
• Shift spend weekly toward the markets, channels and vehicle classes with the lowest cost per activated driver.
• Grow organic sign-ups through technical SEO, city landing pages and content that ranks for searches like "rent a car for Uber" in each market.
• Manage Google Business Profiles for every location.
• Improve the path from ad click to application, approval, vehicle pickup and repeat rental.
• Run A/B tests on landing pages, offers (switch-and-save, first-month promos) and sign-up forms.
• Partner with operations on lead follow-up, retention and referral campaigns (email, SMS, driver referrals), aligning spend with fleet availability by market.
• Build and run the go-to-market plan for each new city, from pre-launch waitlists to launch-week campaigns.
• Set up and maintain conversion tracking, attribution and dashboards (GA4, Google Tag Manager, ad pixels, CRM).
• Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced, in plain language with clear next steps.
• Manage agencies, freelancers and vendors where they are the faster or cheaper option.

Job description

Whip Inc. is seeking a Senior Growth Marketing Manager to own the paid media engine across Google, Meta, TikTok, YouTube and more. You will drive local search, launch new cities, and lead campaigns end-to-end—tracking cost per lead, ROAS, and revenue influence.

This is a hands-on, remote role with growth potential; you will manage budgets, optimize for multi-city markets, and collaborate with operations to align spend with fleet availability.