Remote Senior Director, Marketing Operations & Growth

Gannett | USA TODAY NETWORK; United States; À distance; USD 150 000 - 170 000; Plein temps

Résumé du poste

Gannett | USA TODAY NETWORK is seeking a Senior Marketing Operations Lead to drive the acquisition, engagement and retention engine across digital subscriptions and reader growth. You will oversee creative production, lifecycle deployment, and channel activation while ensuring quality and speed-to-market.

You will champion AI-driven automation, simplify workflows, and partner with MarTech to orchestrate journeys in Salesforce Marketing Cloud.

Qualifications

• 12+ years in marketing operations or campaign production, including leading multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization.
• Experience running high-volume, multichannel campaign execution for a subscription, media, ecommerce or other DTC business.
• Working knowledge of enterprise marketing automation platforms and how journeys, audience data and personalization fit together.
• Hands-on experience bringing AI and automation into creative and production workflows, with measurable results.
• Experience building intake, workflow, QA and SLA processes in project management tools such as Jira or Asana.

Responsabilités

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives.
• Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels, on time and error-free.
• Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning.
• Simplify workflows, retire legacy processes that no longer earn their place and shorten the path from brief to launch.
• Put AI and automation to work across production through dynamic content, reusable templates, modular creative and scalable activation frameworks.
• Set production standards, QA processes, service levels and performance metrics, and report against them.
• Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences.
• Lead change management as teams adopt new tools, workflows and ways of working.
• Build, coach and grow a high-performing team accountable for measurable business outcomes.

Connaissances

Marketing Operations Leadership

Multichannel Campaign Execution

Stakeholder Management

Jira or Asana

Formation

Bachelor's degree

Outils

Jira

Asana

Salesforce Marketing Cloud

Description du poste

Gannett | USA TODAY NETWORK is seeking a Senior Marketing Operations Lead to drive the acquisition, engagement and retention engine across digital subscriptions and reader growth. You will oversee creative production, lifecycle deployment, and channel activation while ensuring quality and speed-to-market.

You will champion AI-driven automation, simplify workflows, and partner with MarTech to orchestrate journeys in Salesforce Marketing Cloud.