Remote Senior Director, Creative Ops & Activation

Gannett | USA TODAY NETWORK; United States; Remote; USD 150,000 - 170,000; Full time

Job summary

Gannett | USA TODAY NETWORK is seeking a senior Marketing Operations leader to drive the execution engine for consumer growth. You will oversee creative production, campaign design, and lifecycle deployment across channels, while partnering with the MarTech team on Salesforce Marketing Cloud and automation initiatives.

You will optimize workflows, implement QA standards, and lead a high-performing team responsible for measurable business outcomes in a fast-paced, results-driven environment.

Qualifications

• 12+ years in marketing operations or campaign production, including 5+ years leading multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization, trafficking, and creative production.
• Track record running high-volume, multichannel campaign execution for a subscription, media, ecommerce or other direct-to-consumer business.
• Working knowledge of enterprise marketing automation platforms and how journeys, audience data and personalization fit together.
• Hands-on experience bringing AI and automation into creative and production workflows, with results you can quantify.
• Experience building intake, workflow, QA and SLA processes in project management tools such as Jira or Asana.
• Proven change leadership: you've moved teams off legacy processes and onto new tools and made it stick.
• Sound judgment under deadline pressure and comfort being measured on output and business results.
• Bachelor's degree or equivalent experience.

Responsibilities

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives.
• Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels, on time and error-free.
• Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning.
• Simplify workflows, retire legacy processes that no longer earn their place and shorten the path from brief to launch.
• Put AI and automation to work across production through dynamic content, reusable templates, modular creative and scalable activation frameworks.
• Set production standards, QA processes, service levels and performance metrics, and report against them.
• Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences.
• Lead change management as teams adopt new tools, workflows and ways of working.
• Build, coach and grow a high-performing team accountable for measurable business outcomes.

Skills

Campaign production

Multichannel campaign execution

Workflow optimization

Automation & AI in marketing

Team leadership

Stakeholder management

Education

Bachelor's degree or equivalent experience

Tools

Jira

Asana

Salesforce Marketing Cloud

Job description

Gannett | USA TODAY NETWORK is seeking a senior Marketing Operations leader to drive the execution engine for consumer growth. You will oversee creative production, campaign design, and lifecycle deployment across channels, while partnering with the MarTech team on Salesforce Marketing Cloud and automation initiatives.

You will optimize workflows, implement QA standards, and lead a high-performing team responsible for measurable business outcomes in a fast-paced, results-driven environment.