Head of Multichannel Creative Ops & Activation

USA TODAY Co., Inc.; United States; On-site; USD 150,000 - 170,000; Full time

Job summary

USA TODAY Co., Inc. is seeking a Consumer Growth Campaign Operations leader to drive scalable production across all consumer marketing channels. You will oversee creative production, copy, design, and channel activation, while shaping workflows and automation to speed time-to-market.

You will partner with MarTech, Performance Marketing, and Pricing to turn business priorities into campaigns, build a high-performing team, and measure success with SLA, QA, and AI-driven improvements.

Qualifications

• 12+ years in creative operations, marketing operations or campaign production.
• 5+ years leading multidisciplinary teams across creative, copy, design and campaign operations.
• Experience with high-volume, multichannel campaign execution for a subscription, media, ecommerce or other direct-to-consumer business.
• Working knowledge of enterprise marketing automation platforms and personalization.
• Hands-on experience bringing AI and automation into creative and production workflows, with results you can quantify.
• Experience building intake, workflow, QA and SLA processes in project management tools such as Jira or Asana.
• Proven change leadership: you've moved teams off legacy processes and onto new tools and made it stick.
• Bachelor's degree or equivalent experience.

Responsibilities

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives.
• Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels, on time and error-free.
• Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning.
• Simplify workflows, retire legacy processes that no longer earn their place and shorten the path from brief to launch.
• Put AI and automation to work across production through dynamic content, reusable templates, modular creative and scalable activation frameworks.
• Set production standards, QA processes, service levels and performance metrics, and report against them.
• Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences.
• Lead change management as teams adopt new tools, workflows and ways of working.
• Build, coach and grow a high-performing team accountable for measurable business outcomes.

Skills

Lead teams across creative, copy, and設

Campaign production

Marketing operations

AI & automation in workflows

Jira/Asana

Change leadership

Education

Bachelor's degree or equivalent experience

Tools

Jira

Asana

Salesforce Marketing Cloud

Job description

USA TODAY Co., Inc. is seeking a Consumer Growth Campaign Operations leader to drive scalable production across all consumer marketing channels. You will oversee creative production, copy, design, and channel activation, while shaping workflows and automation to speed time-to-market.

You will partner with MarTech, Performance Marketing, and Pricing to turn business priorities into campaigns, build a high-performing team, and measure success with SLA, QA, and AI-driven improvements.