Remote Senior Director, Creative Operations & Activation

Gannett Co; McLean (VA); Remote; USD 150,000 - 170,000; Full time

Job summary

Gannett Co., publisher of USA TODAY and the USA TODAY Network, seeks a Senior Director of Creative Operations to run the engine behind consumer growth. You’ll lead production, copy, design and campaign execution across all channels, and drive simpler workflows, smarter automation, and practical AI.

You’ll partner with the MarTech team on Salesforce Marketing Cloud, set production standards, and coach a high‑performing team to deliver on time with measurable business outcomes.

Qualifications

• 12+ years in creative operations, marketing operations or campaign production
• 5+ years leading multidisciplinary teams across creative, copy, design and campaign operations
• Experience running high‑volume, multichannel campaign execution for subscriptions or media
• Strong knowledge of enterprise marketing automation platforms and personalization

Responsibilities

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization
• Run campaign deployment across email, onsite, app, push, SMS, social and paid media
• Partner with MarTech on Salesforce Marketing Cloud journey orchestration and automation
• Simplify workflows and shorten the path from brief to launch
• Set production standards, QA, SLAs and performance metrics
• Coach and grow a high‑performing team accountable for measurable outcomes

Skills

Multichannel campaign execution

Creative operations leadership

AI in production workflows

Marketing automation platforms

Jira/Asana experience

Stakeholder management

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce Marketing Cloud

Job description

Gannett Co., publisher of USA TODAY and the USA TODAY Network, seeks a Senior Director of Creative Operations to run the engine behind consumer growth. You’ll lead production, copy, design and campaign execution across all channels, and drive simpler workflows, smarter automation, and practical AI.

You’ll partner with the MarTech team on Salesforce Marketing Cloud, set production standards, and coach a high‑performing team to deliver on time with measurable business outcomes.