Remote Director of Product: Audience & Ad Tech Platform

Gannett | USA TODAY NETWORK; United States; Remote; USD 160,000 - 180,000; Full time

Job summary

Gannett | USA TODAY NETWORK seeks a strategic Product Director to lead the evolution of audience, media, and advertising platform capabilities. You will define product strategy across audience solutions, programmatic advertising, and the integration of owned media into a unified commercial experience.

The role turns audience insights, media assets, and performance data into differentiated products that are easy to sell, plan, activate, measure, and optimize.

Qualifications

• 10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields.
• 5+ years leading complex platform products, major integrations, or multi-team transformation initiatives.
• Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.
• Experience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes.
• Strong analytical and commercial judgment, executive communication, and cross-functional leadership skills.

Responsibilities

• Define and deliver product strategy across audience solutions, programmatic advertising, and owned media integrations.
• Own the vision, strategy, and roadmap for audience capabilities.
• Create packaging, activation, pricing, measurement, and reporting frameworks.
• Advance segmentation, enrichment, identity, insights, and responsible data use.
• Integrate owned media inventory and audience signals into planning, selling, delivery, and reporting workflows.
• Define target experience across planning, order management, inventory, campaign delivery, optimization, and measurement.
• Connect advertising, commercial, data, and reporting capabilities through clear platform boundaries.
• Lead across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy.

Skills

Product strategy

Leadership

Programmatic advertising

Audience products

Cross-functional

Commercial judgment

Education

MBA or equivalent

Tools

Google Ad Manager

BigQuery

Snowflake

Redshift

Databricks

Looker

Tableau

Salesforce

Job description

Gannett | USA TODAY NETWORK seeks a strategic Product Director to lead the evolution of audience, media, and advertising platform capabilities. You will define product strategy across audience solutions, programmatic advertising, and the integration of owned media into a unified commercial experience.

The role turns audience insights, media assets, and performance data into differentiated products that are easy to sell, plan, activate, measure, and optimize.