Remote Director of Audience & Programmatic Platforms

Gannett Co; McLean (VA); Remote; USD 160,000 - 180,000; Full time

Job summary

Gannett Co. seeks a Product Director to drive audience, media, and advertising platform strategy. You will turn insights and data into differentiated products that are easy to sell, activate, measure, and optimize across owned, programmatic, and commercial workflows.

The role leads cross-functional teams, builds roadmaps, and partners with Sales, Marketing, Data, and Engineering to scale a unified monetization platform while maintaining customer value and premium experiences.

Qualifications

• 10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields.
• 5+ years leading complex platform products, major integrations, or multi-team transformation initiatives.
• Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.
• Experience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes.
• Strong analytical and commercial judgment, executive communication, and cross-functional leadership skills.

Responsibilities

• Define and execute the vision, product strategy, and roadmap for audience capabilities.
• Integrate owned media inventory and audience signals into planning, selling, delivery, and reporting workflows.
• Own the strategy for direct and automated media offerings across multiple buying models.
• Build business cases, launch plans, adoption strategies, and success measures.
• Lead across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy.

Skills

Product leadership

Digital advertising

Cross-functional leadership

Programmatic advertising

Data-driven decisions

Executive communication

Education

MBA

Tools

Google Ad Manager

Looker

Tableau

Salesforce

BigQuery

Snowflake

Databricks

SQL

Job description

Gannett Co. seeks a Product Director to drive audience, media, and advertising platform strategy. You will turn insights and data into differentiated products that are easy to sell, activate, measure, and optimize across owned, programmatic, and commercial workflows.

The role leads cross-functional teams, builds roadmaps, and partners with Sales, Marketing, Data, and Engineering to scale a unified monetization platform while maintaining customer value and premium experiences.