Remote Senior Director, Marketing Operations & Growth

Gannett Co; McLean (VA); Remote; USD 150,000 - 170,000; Full time

Job summary

Gannett Co. seeks a senior leader to run the Consumer Marketing Operations engine for USA TODAY Network. You will oversee creative production, copy, design, and lifecycle deployment across all consumer channels, driving faster speed-to-market with scalable automation.

You will own workflows, QA, and metrics, partner with MarTech on Salesforce Marketing Cloud journeys and personalization, and build a high-performing, metrics-driven team.

Qualifications

• 12+ years in marketing operations or campaign production.
• 5+ years leading multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization.
• Experience running high-volume, multichannel campaign execution for a direct-to-consumer business.
• Knowledge of enterprise marketing automation platforms and journeys, data and personalization.
• Hands-on experience applying AI/automation to production workflows.
• Experience building intake, workflow, QA and SLA processes in Jira or Asana.
• Proven change leadership: moving teams to new tools and processes.
• Ability to deliver under deadline pressure and show measurable results.
• Bachelor's degree or equivalent experience.

Responsibilities

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization.
• Oversee channel deployment across email, onsite, app, push, SMS, social, paid media and direct mail.
• Partner with MarTech on Salesforce Marketing Cloud journeys, personalization, automation, integrations and roadmap.
• Simplify workflows, retire legacy processes, and shorten briefs to launch.
• Apply AI and automation across production with modular content and templates.
• Set production standards, QA, SLAs and performance metrics; report against them.
• Collaborate with Performance Marketing and Pricing to translate priorities into campaigns.
• Lead change management as teams adopt new tools and ways of working.
• Build, coach and grow a high-performing team accountable for outcomes.

Skills

Marketing operations

Campaign leadership

Multichannel campaigns

Workflow optimization

Change management

Data-driven decision making

Project management

AI integration

Bachelor's degree or equivalent

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Jira

Asana

Job description

Gannett Co. seeks a senior leader to run the Consumer Marketing Operations engine for USA TODAY Network. You will oversee creative production, copy, design, and lifecycle deployment across all consumer channels, driving faster speed-to-market with scalable automation.

You will own workflows, QA, and metrics, partner with MarTech on Salesforce Marketing Cloud journeys and personalization, and build a high-performing, metrics-driven team.