Sr Director, Marketing Operations

Gannett; McLean (VA); Remote; USD 150,000 - 170,000; Full time

Job summary

Gannett Co. seeks a senior leader to run the Consumer Marketing Operations engine for USA TODAY Network. You will oversee creative production, copy, design, and lifecycle deployment across all consumer channels, driving faster speed-to-market with scalable automation.

You will own workflows, QA, and metrics, partner with MarTech on Salesforce Marketing Cloud journeys and personalization, and build a high-performing, metrics-driven team.

Qualifications

• 12+ years in marketing operations or campaign production.
• 5+ years leading multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization.
• Experience running high-volume, multichannel campaign execution for a direct-to-consumer business.
• Knowledge of enterprise marketing automation platforms and journeys, data and personalization.
• Hands-on experience applying AI/automation to production workflows.
• Experience building intake, workflow, QA and SLA processes in Jira or Asana.
• Proven change leadership: moving teams to new tools and processes.
• Ability to deliver under deadline pressure and show measurable results.
• Bachelor's degree or equivalent experience.

Responsibilities

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization.
• Oversee channel deployment across email, onsite, app, push, SMS, social, paid media and direct mail.
• Partner with MarTech on Salesforce Marketing Cloud journeys, personalization, automation, integrations and roadmap.
• Simplify workflows, retire legacy processes, and shorten briefs to launch.
• Apply AI and automation across production with modular content and templates.
• Set production standards, QA, SLAs and performance metrics; report against them.
• Collaborate with Performance Marketing and Pricing to translate priorities into campaigns.
• Lead change management as teams adopt new tools and ways of working.
• Build, coach and grow a high-performing team accountable for outcomes.

Skills

Marketing operations

Campaign leadership

Multichannel campaigns

Workflow optimization

Change management

Data-driven decision making

Project management

AI integration

Bachelor's degree or equivalent

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Jira

Asana

Job description

Purpose

Lead the execution engine behind Consumer growth, overseeing creative production, channel activation, lifecycle deployment, workflow optimization and automation across all consumer marketing channels.

About the role

Our Consumer team grows digital subscriptions and reader engagement across USA TODAY and the USA TODAY Network. This role runs the engine that makes it happen. You'll lead creative production, copy, design, channel activation and lifecycle deployment across every consumer marketing channel. You'll also own how that work gets done: simpler workflows, smarter automation, practical AI and faster speed-to-market without sacrificing quality.

What you'll do

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives.
• Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels, on time and error-free.
• Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning.
• Simplify workflows, retire legacy processes that no longer earn their place and shorten the path from brief to launch.
• Put AI and automation to work across production through dynamic content, reusable templates, modular creative and scalable activation frameworks.
• Set production standards, QA processes, service levels and performance metrics, and report against them.
• Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences.
• Lead change management as teams adopt new tools, workflows and ways of working.
• Build, coach and grow a high-performing team accountable for measurable business outcomes.

How we'll measure success

• Speed-to-market, throughput and SLA adherence
• Accuracy: QA quality, low rework and reliable builds and deployments
• Reduction in manual effort through AI, automation, templates and dynamic content
• Adoption of personalization and new platform capabilities
• Stakeholder satisfaction and production's contribution to performance marketing results

What you'll bring

• 12+ years in marketing operations or campaign production, including 5+ years leading multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization, trafficking, and creative production.
• A track record running high-volume, multichannel campaign execution for a subscription, media, ecommerce or other direct-to-consumer business.
• Working knowledge of enterprise marketing automation platforms and how journeys, audience data and personalization fit together.
• Hands‑on experience bringing AI and automation into creative and production workflows, with results you can quantify.
• Experience building intake, workflow, QA and SLA processes in project management tools such as Jira or Asana.
• Proven change leadership: you've moved teams off legacy processes and onto new tools and made it stick.
• Sound judgment under deadline pressure and comfort being measured on output and business results.
• Bachelor's degree or equivalent experience.

Nice to have

• Digital subscription or news media experience
• Salesforce Marketing Cloud certification
• Experience with digital asset management, modular content or dynamic creative optimization
• Budget, agency and vendor management experience

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The annualized base salary for this role will range between $150,000 and $170,000. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable