Remote Marketing Automation & Lifecycle Specialist

Gannett Co; McLean (VA); Sur place; USD 85 000 - 100 000; Plein temps

Résumé du poste

Gannett Co. seeks a hands-on Salesforce Marketing Cloud specialist to design, build, and optimize lifecycle campaigns for USA TODAY subscribers.

You will own data models, journeys and deployment logic to deliver fast, personal experiences at scale. Collaborating with MarTech, Audience Strategy, Product and Analytics, you’ll translate business needs into reliable SFMC solutions, perform QA, and continuously improve speed-to-market and personalization across acquisition, engagement and retention

Qualifications

• 3+ years hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.
• Solid grasp of relational data, subscriber data models and audience segmentation.
• Experience running triggered and lifecycle programs (welcome, onboarding, engagement, win-back, renewal).
• Methodical QA habits and reliable deployments.
• Familiarity with email deliverability, CAN-SPAM and consent requirements.

Responsabilités

• Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications.
• Own hands-on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting.
• Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics to translate business requirements into scalable campaign solutions.
• Troubleshoot campaign, audience, data and deployment issues with technical teams to find root causes and fixes.
• Support integrations between SFMC, CDPs, CRM platforms and other marketing technologies.
• Use AI tools to speed up campaign setup, QA, documentation and troubleshooting.
• Recommend new capabilities and enhancements to improve speed-to-market and personalization.

Connaissances

SFMC experience

Journey Builder

Automation Studio

Email Studio

Contact Builder

SQL for segmentation

AMPscript personalization

QA habits

communication of technical issues

Formation

Bachelor's degree or equivalent experience

Outils

SSJS

API integrations

HTML/CSS for email

Description du poste

Gannett Co. seeks a hands-on Salesforce Marketing Cloud specialist to design, build, and optimize lifecycle campaigns for USA TODAY subscribers.

You will own data models, journeys and deployment logic to deliver fast, personal experiences at scale. Collaborating with MarTech, Audience Strategy, Product and Analytics, you’ll translate business needs into reliable SFMC solutions, perform QA, and continuously improve speed-to-market and personalization across acquisition, engagement and retention