Remote Product Director: Audience & Advertising Platform

Gannett | USA TODAY NETWORK; United States; Remote; USD 160,000 - 180,000; Full time

Job summary

Gannett | USA TODAY NETWORK is seeking a Product Director to shape the audience, media, and advertising platform strategy. You will translate audience insights and performance data into differentiated products that are easy to sell, activate, measure, and optimize.

You will own the vision for audience capabilities, owned media integration, and programmatic monetization, leading cross‑functional teams to deliver scalable, data‑driven commercial solutions.

Qualifications

• 10+ years in product management in digital advertising or related fields.
• 5+ years leading complex platform products or multi‑team transformations.
• Strong understanding of programmatic advertising, digital media monetization, and audience products.
• Experience translating customer and commercial problems into platform strategy, roadmaps, and measurable outcomes.
• Strong analytical and commercial judgment, executive communication, and cross‑functional leadership skills.

Responsibilities

• Lead strategy across audience solutions, programmatic advertising, and owned media integration.
• Define vision, roadmap, packaging, activation, pricing, measurement, and reporting frameworks.
• Advance segmentation, identity, enrichment, and responsible data use.
• Collaborate across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy.
• Develop business cases, launch plans, adoption strategies, and success metrics.

Skills

Product management

Digital advertising

Advertising technology

Cross-functional leadership

Executive communication

Strategic thinking

Education

MBA

Tools

Google Ad Manager

BigQuery

Snowflake

Redshift

Databricks

Looker

Tableau

API / GraphQL

Job description

Gannett | USA TODAY NETWORK is seeking a Product Director to shape the audience, media, and advertising platform strategy. You will translate audience insights and performance data into differentiated products that are easy to sell, activate, measure, and optimize.

You will own the vision for audience capabilities, owned media integration, and programmatic monetization, leading cross‑functional teams to deliver scalable, data‑driven commercial solutions.