Remote Senior Director, Insights & Strategy

Apex Tool Group; United States; Remote; USD 151,000 - 249,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

Long-term disability

401(k) plan

Educational assistance

Paid vacation

Paid holidays

Job summary

Apex Tool Group is seeking a Senior Director of Insights and Strategy to guide consumer and customer insights, shaping marketing and product strategy. You will manage a standing panel of expert advisors, set the research agenda, and apply evidence to brand positioning, portfolio direction, and channel strategy.

The role is remote in the United States, with a focus on leading a diverse insights program and partnering with product marketing and brand teams to drive business impact.

Qualifications

• 12+ years in consumer or customer insights, research, or marketing strategy.
• Experience leading and building teams (5+ years).
• Experience with segmentation, positioning, and brand architecture.
• Experience influencing product portfolio and roadmap decisions.
• Fluency in both qualitative and quantitative methods.
• Experience running a panel, community, or advisory council.

Responsibilities

• Develop marketing and product strategy using insights.
• Lead research roadmap aligned with business priorities.
• Manage an expert advisory panel and related programs.
• Monitor market trends and translate intelligence into recommendations.
• Support stage-gate product development with insights.
• Lead and develop research resources and standards.
• Oversee budgets, vendors, and research tooling.

Skills

Market research

Team leadership

Brand strategy

Customer insights

Qual/Quant methods

Panel management

Executive communication

Job description

Apex Tool Group is seeking a Senior Director of Insights and Strategy to guide consumer and customer insights, shaping marketing and product strategy. You will manage a standing panel of expert advisors, set the research agenda, and apply evidence to brand positioning, portfolio direction, and channel strategy.

The role is remote in the United States, with a focus on leading a diverse insights program and partnering with product marketing and brand teams to drive business impact.