Remote Senior Director, Insights & Growth Strategy

Apex Tool Group; Huntersville (NC); Remote; USD 151,000 - 249,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

Short/long-term disability

401(k) Savings Plan

Educational assistance

15 days paid vacation

11 paid holidays

Job summary

Apex Tool Group seeks a Sr. Director of Insights & Strategy to lead consumer and customer insights, guiding marketing and product strategy.

You will set the research agenda, manage an expert advisory panel, and translate market intelligence into actionable recommendations for brand, portfolio, and channel strategy. You will build and manage cross-functional programs, oversee research budgets and timelines, and partner with product marketing and brand teams to shape the product pipeline.

Qualifications

• 12+ years in consumer or customer insights, market research, or marketing strategy.
• Experience leading and building teams (5+ years).
• Experience with durable goods, tools, building products, or similar categorías.
• Segmentation, positioning, and brand architecture work adopted by business.
• Experience contributing to product portfolio and roadmap decisions.
• Fluent in qualitative and quantitative methods.
• Experience running a panel, community, or advisory council.
• Experience with distributor, industrial supply, retail, and home center channels.

Responsibilities

• Develop customer segmentation and audience profiles across end users, distributors, retailers, and channel partners.
• Define brand positioning, messaging, and growth priorities using customer and market insights.
• Evaluate messaging, pricing, channel effectiveness, and brand health to support business decisions.
• Identify customer needs and market opportunities through research and VOC insights.
• Assess and validate new product concepts through testing and field trials.
• Support innovation priorities based on customer and channel needs.

Skills

Consumer insights

Market research

Marketing strategy

Team leadership

Qualitative & quantitative methods

Executive communication

Panel management

Vendor management

Tools

AI-enabled research tools

Panel management software

Job description

Apex Tool Group seeks a Sr. Director of Insights & Strategy to lead consumer and customer insights, guiding marketing and product strategy.

You will set the research agenda, manage an expert advisory panel, and translate market intelligence into actionable recommendations for brand, portfolio, and channel strategy. You will build and manage cross-functional programs, oversee research budgets and timelines, and partner with product marketing and brand teams to shape the product pipeline.